Strategic Events Manager, Campaigns

We are seeking a Strategic Events Manager, Campaigns to lead end-to-end promotional planning for high-impact strategic events, including a major annual user conference, quarterly virtual summits, and select third-party trade shows. This role sits at the center of demand generation and event marketing, helping drive registrations, pipeline, and brand awareness through thoughtful planning, cross-functional coordination, and strong execution.

Responsibilities

• Own the demand generation strategy, planning, and execution for strategic events across hosted and third-party programs.
• Build repeatable promotional playbooks that support event launch, promotion, follow-up, and lead routing.
• Partner with Web, Digital, Field Marketing, Marketing Operations, and Inside Sales to set registration targets and align on promotional plans.
• Maintain the go-to-market promotional calendar for each event and keep stakeholders informed of key milestones and deadlines.
• Lead weekly promotional sync meetings to track progress, remove blockers, and ensure accountability across teams.
• Monitor campaign performance, report on results, and use insights to improve future event promotions.
• Support planning for a variety of event formats, including in-person conferences, virtual summits, and large industry trade shows.
• Contribute creative ideas that build internal excitement and increase external engagement around event campaigns.

Skills

• 5+ years of experience in marketing demand generation, integrated campaigns, or event marketing within a B2B environment.
• Strong understanding of event promotion, registration strategy, and post-event follow-up best practices.
• Excellent project management skills with the ability to manage multiple event campaigns simultaneously.
• Proven ability to work cross-functionally and keep teams aligned around shared goals and deadlines.
• Strong analytical mindset with the ability to measure performance and connect activity to registration, pipeline, and ROI metrics.
• Clear written and verbal communication skills, including the ability to present plans and results to stakeholders.
• Experience using tools such as Google Workspace, Tableau, Salesforce, Asana, Outreach, and event platforms like Goldcast, Swoogo, or Cvent.

Preferred Skills

• Experience supporting large-scale flagship events and high-volume virtual programs.
• Ability to develop creative promotional concepts that stand out across internal and external channels.
• Familiarity with testing, optimization, and continuous improvement within event marketing programs.
• Comfort working in fast-moving, highly collaborative environments with multiple stakeholders.
• Experience building scalable frameworks that improve consistency and efficiency across campaigns.

Horizontal is committed to fostering a diverse, equitable, and inclusive workplace where all team members feel valued, respected, and supported. We welcome candidates of all backgrounds and experiences who are excited to contribute their ideas and help create meaningful impact.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Please apply through this online posting or by visiting our Job Board at www.horizontaltalent.com/job-board. Applications will be accepted for 4 weeks. For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $51 - $89 per hour based on qualifications and experience.