Social Media and Marketing Manager

Overview

We are seeking an energetic and innovative Social Media and Marketing Manager to elevate our brands presence across digital platforms. This dynamic role offers the opportunity to craft compelling content, develop strategic marketing campaigns, and foster meaningful relationships with our audience. As a key driver of our digital marketing efforts, you will harness your creativity and analytical skills to boost engagement, increase brand awareness, and support our overall business objectives. If you thrive in a fast-paced environment and are passionate about social media trends and digital marketing strategies, this position is perfect for you!

Duties

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to maximize reach and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback, providing insights for ongoing campaign optimization.
• Implement SEO best practices and conduct keyword research to enhance content visibility across digital channels.
• Plan and manage paid advertising campaigns on Facebook Ads and other social platforms to drive targeted traffic and conversions.
• Analyze web analytics using Google Analytics and web analytics tools to measure campaign performance, refine strategies, and report on key metrics.
• Engage with followers by responding promptly to comments and messages, fostering positive relationships and community growth.
• Collaborate with cross-functional teams including graphic designers, photographers, videographers, and PR specialists to produce cohesive marketing materials.
• Maintain up-to-date knowledge of social media trends, platform updates, and emerging digital marketing techniques to keep our strategies innovative.

Qualifications

• Proven experience in social media management and digital marketing within a fast-paced environment.
• Strong proficiency in graphic design software such as Adobe Photoshop, Adobe Illustrator, and Adobe Creative Suite.
• Skilled in video editing tools for creating engaging multimedia content.
• Familiarity with social listening tools like Hootsuite or Buffer for monitoring brand reputation.
• Knowledge of SEO principles, keyword research techniques, and web analytics platforms including Google Analytics.
• Experience managing Facebook Advertising campaigns and other paid social media initiatives.
• Excellent proofreading skills with an eye for detail to ensure high-quality content creation.
• Ability to develop effective branding strategies that resonate with target audiences across diverse channels.
• Strong relationship management skills to engage influencers, partners, and community members effectively.
• E-commerce experience is a plus for integrating social media efforts with online sales channels. Join us as we harness the power of social media marketing to inspire audiences worldwide! This paid position offers a vibrant environment where your creativity can flourish while making a tangible impact on our brand’s growth trajectory.

Pay: $75,000.00 - $82,000.00 per year

Benefits

• 401(k)
• Flexible schedule
• Paid time off

Work Location: In person