Chief Marketing Officer at HumCap, Inc. Irving, TX

Chief Marketing Officer job at HumCap, Inc.. Irving, TX. HumCap’s client, a transportation consulting company with proprietary software solutions to support their clients, is seeking an experienced Chief Marketing Officer to lead and scale their marketing operations. As a newly created role, the CMO will drive the transition from a third-party marketing agency to an in-house team while managing all aspects of the company's marketing strategy, from brand consistency to digital marketing initiatives. This is a hands-on leadership role for someone skilled in both strategic planning and execution, with a focus on data-driven results. This is a remote position, but you must reside in the DFW area and be willing to do some light traveling.

Responsibilities

• Develop and execute comprehensive marketing strategies that align with the company’s goals and objectives.
• Drive brand awareness and ensure a consistent brand message across all channels.
• Conduct market research to identify trends, competitor strategies, and opportunities within the transportation industry.
• Analyze social media trends and adjust strategies for improved engagement and results.
• Oversee the development and implementation of integrated marketing campaigns across various channels (digital, print, social, PR, etc.).
• Monitor and measure the performance of marketing campaigns, adjusting strategies as necessary to maximize ROI.
• Lead digital marketing efforts, including SEO, SEM, email marketing, social media, and content marketing strategies.
• Build and manage relationships with industry influencers, bloggers, and partners to amplify the brand’s digital presence.
• Optimize website traffic and lead generation through innovative digital marketing strategies.
• Develop and manage relationships with, marketing agencies, and other external partners.
• Oversee public relations initiatives and crisis communications when necessary.
• Create and manage marketing budgets, ensuring that resources are allocated efficiently and effectively.
• Analyze financial data related to marketing initiatives to assess profitability and performance.
• Supervise and guide junior marketing staff or freelancers involved in digital marketing activities.

Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 8-10+ years of progressive marketing experience, with at least 5 years in a senior leadership role.
• Expertise in strategic marketing, digital marketing, and brand development.
• Experience managing large-scale marketing campaigns and leading marketing teams.
• Strong project management and analytical skills with the ability to provide clear ROI metrics.
• Excellent communication and leadership abilities, particularly in B2B marketing.
• Familiarity with market research, data analysis, and modern marketing technologies.

Preferred Qualities

• Visionary leadership with the ability to inspire and drive change.
• Proven ability to thrive in a fast-paced, results-oriented environment.
• Strong sense of ownership and accountability.
• You value data-driven decision-making and strategic thinking, while placing a strong emphasis on tangible results and ROI for all marketing efforts.
• You are a leader and a doer as you will have 1-2 internal marketing resources to lean on while driving execution of all marketing efforts.

Benefits

• BCBS (PPO & HMO) & IHP plans for medical
• Dental / vision
• Free telehealth and prescription discounts
• 401K
• PTO