Marketing Manager

Additional Considerations (if any): At Hy-Vee our people are our strength. We promise “a helpful smile in every aisle” and those smiles can only come from a workforce that is fully engaged and committed to supporting our customers and each other.

Job Title: Marketing Manager Department: Marketing

FSLA: Exempt General Function The Marketing Manager is responsible for leading the marketing strategy, planning, and execution that drives awareness, engagement, and value from the company’s loyalty program and digital experiences. This role ensures loyalty and digital products are clearly positioned, effectively marketed, and fully integrated into enterprise marketing efforts.

The Marketing

Manager partners closely with product and channel teams but owns the marketing narrative, go‑to‑market planning, and performance outcomes.

Core Competencies Customer focused

Results oriented

Growth mindset

Professional Reporting Relations

Accountable and Reports to: Director, Marketing Strategy & Planning

Positions that Report to This Role: None

Primary Duties and Responsibilities Marketing Strategy & Positioning Owns the marketing strategy for loyalty and digital experiences, ensuring clear value propositions and customer‑centric messaging. Translate enterprise and brand strategies into actionable marketing plans for loyalty benefits, digital coupons, mobile app and website features. Ensure loyalty and digital products are consistently and effectively represented across all marketing touchpoints.

Integrated Marketing Planning Lead annual and quarterly marketing planning for loyalty and digital initiatives. Build integrated campaign plans that align loyalty and digital priorities with broader brand, promotional, and merchandising strategies. Partner with channel owners to active campaigns across email, app, web, paid media, and in‑store environments.

Campaign Development & Execution Brief creative teams on messaging, customer insights, and success metrics. Oversee campaign developmen