Marketing Manager Role

Overview

The Marketing Manager plays a critical role in ensuring seamless execution of A&S Labels’ marketing strategy across all brands. Reporting directly to the Chief Marketing Officer, this role is the operational backbone of the marketing department — responsible for translating the strategy into an organized, timely, and efficient execution plan. This position oversees the day-to-day management of the social media and content function, owns the marketing calendar end-to-end, and ensures cross-functional alignment between Creative, E-Commerce, Product, Design, and PR/Influencer teams. This role will lead a small team within Marketing, with direct reports including Social & Content Coordinator(s) + External Contributors (Creators, Freelancers).

Duties

Marketing Operations & Workflow Management

• Own and manage the master marketing calendar across all brands (campaigns, product drops, content shoots, social, sales, partnerships, PR moments).
• Coordinate daily workflow within Marketing team to ensure deadlines, launch plans, and deliverables are executed on time and to brand standard.
• Lead weekly marketing WIPs, ensuring priorities, blockers, and deliverables are clearly communicated and actioned.
• Implement and optimize marketing processes, tools, and SOPs to drive operational efficiency and communication across teams.
• Maintain project timelines, Asana/Notion boards (or equivalent), dashboards, and reporting rhythms.

Social Media & Content Oversight

• Manage the day-to-day of social media and content execution across platforms (IG, TikTok, Pinterest, YouTube), ensuring alignment to brand tone, visual identity, and commercial objectives.
• Oversee content planning, scheduling, and approvals with Social Media Manager.
• Support briefing and coordination of shoots, UGC creators, influencer content, and brand story assets.

Cross-Functional Coordination

• Act as the central point of communication between Creative, Design, E-Com, PR/Influencer, Trade and Production teams to ensure campaign and product launch alignment.
• Own weekly cross-departmental alignment updates for marketing.
• Ensure the marketing team has visibility of product timelines, drops, sample status, and campaign assets.

Performance & Continuous Improvement

• Assist with tracking campaign performance, social insights, and post-launch learnings to feed into future planning.
• Support the Chief Marketing Officer with monthly performance updates and team improvement initiatives.
• Recommend process and tooling enhancements to streamline execution and reporting.

The Company may amend your duties, reporting arrangements and position title in line with your skills and experience and/or direct you to perform other duties from time to time, in its sole discretion.

EXPERIENCE & QUALIFICATIONS

• 5+ years in marketing coordination, project management, marketing operations, or similar in a fast-paced fashion, e-commerce, or lifestyle brand.
• Strong organizational and project management skills, with experience running marketing calendars and cross-department workflows.
• Experience managing or overseeing social/content teams or functions.
• Confident communicator who can manage up, down, and across teams.
• High attention to detail, accountability, and ability to juggle multiple priorities.
• Tech & tools fluent – e.g., Asana, Notion, Google Suite, Slack, Later/Planoly, Klaviyo (preferred), Shopify (plus), Claude.
• Preferred experience in fashion or youth lifestyle-driven brands.
• Ideal to have an understanding of content production, social trends, and brand storytelling.
• Basic analytics skills (reporting, insights, performance tracking).

KEY SKILLS & ATTRIBUTES

• Thrives in a high-energy, creative, entrepreneurial environment.
• A “starter and finisher” – proactive, solutions-focused, and drives outcomes to completion.
• Calm under pressure, thrives under deadlines, and lifts team morale.
• Passionate about fashion, brand building, culture, and consumer-first marketing.
• A team player with natural leadership qualities and the desire to grow into a future Marketing Manager role.

KEY RELATIONSHIPS

• Heads of Department for Planning, Trade, Marketing and Ecommerce
• Content & Social Teams
• Ecommerce & Digital Teams
• External agencies and brand partners

Pay: $120,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance