Chief Operating & Marketing Officer

About the position

IBMC is assisting our Client in hiring a hands-on COO / CMO to take ownership of a growing ecosystem of financial media platforms, industry publications, and lead-generation channels focused on the trading and investing industry.

Through their media properties, review platforms, and performance marketing channels, our client connect financial companies such as brokers, prop trading firms, trading platforms, and fintech companies with global audiences of traders and investors.

Their mission is to build one of the leading global media ecosystems in the trading industry, combining trusted financial content, data-driven media platforms, and high-performing user acquisition channels.

We are seeking an experienced Chief Operating & Marketing Officer (COO/CMO) who can take operational ownership of the Group ecosystem and help scale the business into a leading global financial media network.

This role combines strategic leadership with hands-on execution, covering:

operations

marketing

media platform growth

partnerships

monetization

team leadership

You will work closely with the CSO to scale the business, expand the platform ecosystem, and drive sustainable revenue growth.

Responsibilities

• Work closely with the CSO to define and execute the long-term growth strategy of FinMedia Group
• Identify opportunities to expand the company’s media platform ecosystem
• Develop monetization strategies across media, affiliate partnerships, and advertising
• Lead the growth strategy for all FinMedia media platforms
• Develop scalable user acquisition strategies, including:

SEO

content marketing

social media distribution

email marketing

performance marketing

• Optimize the traffic → lead → conversion funnel
• Oversee the day-to-day operations of FinMedia Group
• Build and manage internal processes to scale efficiently
• Coordinate between content teams, marketing teams, development teams, and partners
• Implement performance metrics and reporting systems
• Develop and manage monetization strategies including:

affiliate partnerships

advertising campaigns

sponsored content

industry partnerships

• Build strong relationships with financial industry partners
• Work with product and development teams to improve media platforms
• Identify opportunities to launch new industry platforms or verticals
• Improve conversion optimization and platform user experience
• Recruit and manage marketing, content, and growth teams
• Build a performance-driven culture focused on measurable growth
• Establish KPIs and performance tracking systems

Requirements

• 5+ years experience in digital media, marketing, fintech, or lead-generation businesses
• Experience scaling media platforms, affiliate businesses, or content-driven growth companies
• Proven track record of growing traffic and monetization
• Strong understanding of SEO, content marketing, and digital growth strategies
• Experience with affiliate marketing and performance marketing models
• Strong operational leadership skills
• Experience managing cross-functional teams
• Strong analytical and data-driven mindset

Nice-to-haves

• Candidates with experience in industries such as:

fintech

trading platforms

affiliate media

digital publishing

financial services marketing

are particularly encouraged to apply.

Benefits

• Opportunity to help build a leading global financial media ecosystem
• Strategic leadership role with significant impact on company growth
• Highly entrepreneurial and fast-moving environment
• Competitive compensation package with performance incentives