Chief Marketing Officer (CMO)

Chief Marketing Officer

Steak n Shake is one of America's most recognizable

restaurant brands and is leading the industry in same-store sales—and we're

just getting started. We're transforming the business with a relentless

focus on operational excellence, digital innovation, premium ingredients, and

exceptional value. We serve real food, made fresh to order. Beef tallow

fries. Grass-fed Steakburgers. No microwaves. Fresh ingredients. Clear

standards. Real execution. Our pace is fast. Our standards are high. Our

mission is clear.

As we accelerate growth through company-owned and franchised

restaurants, we're looking for a visionary Chief Marketing Officer to lead

the next chapter of our brand evolution. This is a rare opportunity to

shape the future of an iconic brand by driving customer growth, strengthening

brand relevance, and creating industry-leading marketing strategies that

deliver measurable business results.

Position Summary

The Chief Marketing Officer is responsible for the overall

marketing strategy and execution for Steak n Shake. This executive leader will

oversee brand management, advertising, digital marketing, customer loyalty,

menu innovation support, public relations, creative development, media

strategy, consumer insights, and local marketing initiatives.

Reporting directly to the Chief Executive Officerexecutive

leadership, the CMO will develop innovative marketing programs that increase

guest traffic, strengthen brand loyalty, accelerate franchise growth, and

maximize restaurant sales while protecting and enhancing the Steak n Shake

brand.

Key Responsibilities

• Develop

and execute the company's long-term marketing and brand strategy.

• Lead

all national and local marketing initiatives across company-owned and

franchised restaurants.

• Drive

guest acquisition, frequency, retention, and lifetime value through

data-driven marketing.

• Oversee

digital marketing, CRM, loyalty, social media, email marketing, mobile

engagement, and customer personalization.

• Partner

with Operations and Culinary teams to successfully launch new menu items

and promotional campaigns.

• Build

compelling advertising strategies across television, digital, social,

influencer, and emerging media platforms.

• Strengthen

the Steak n Shake brand while maintaining its heritage and positioning for

future growth.

• Utilize

consumer insights, analytics, and market research to guide marketing

investments and business decisions.

• Manage

agency relationships, media buying, creative development, and marketing

budgets.

• Develop

measurable KPIs and ROI metrics across all marketing initiatives.

• Support

franchise development through marketing strategies that drive unit growth

and profitability.

• Build

and lead a high-performing marketing organization focused on innovation,

accountability, and execution.

Qualifications

• Bachelor's

degree in Marketing, Business, or related field; MBA preferred.

• 15+

years of progressive marketing leadership experience.

• Executive

marketing leadership within the restaurant, retail, hospitality, or

consumer brand industry.

• Proven

success building nationally recognized consumer brands.

• Strong

experience leading digital transformation and customer acquisition

strategies.

• Deep

knowledge of loyalty programs, CRM, digital advertising, social media, and

performance marketing.

• Demonstrated

ability to translate consumer insights into revenue-generating campaigns.

• Strong

financial acumen with experience managing significant marketing budgets.

• Exceptional

leadership, communication, and organizational skills.

• Experience

supporting franchise organizations is highly desirable.

What You'll Bring

• Visionary

leadership balanced with hands-on execution.

• Strategic

thinking supported by data-driven decision making.

• Passion

for building brands that customers love.

• A

relentless focus on measurable business outcomes.

• Creativity

paired with operational discipline.

• The

ability to thrive in a fast-paced, growth-oriented environment.

Why Steak n Shake?

Steak ‘n Shake is a classic American brand born on Route 66

in 1934. We are the creators of the Steakburger, extraordinary homemade

milkshakes, and famous beef tallow fries. We use higher quality

ingredients. We care about our people by proudly being the maximum wage

employer. We seek to lead in food quality and service and embrace leading

technologies such as Bitcoin. We are proud to be an American company.

If you are ready to lead with pride, discipline, and

purpose, we want to hear from you.

Location: Indianapolis, Indiana

Position: Full-Time | Executive Leadership

We use eVerify to confirm U.S. Employment eligibility.

Compensation: Competitive salary