Digital Marketing & Content Specialist

About Inovi: Born in Silicon Valley, we’re a boutique AI infrastructure company building sustainable, next-generation digital infrastructure, end to end. From design through operation, our work is engineered for the performance, scale, and efficiency that advanced AI and computing demand, while strengthening the communities around us.

Location: Oakland, California — Hybrid, both remote and onsite as needed. Travel up to 25%.

Type: Full-time, exempt

Reports to: Marketing Leadership Team

Direct reports: none

Work Authorization: Due to client contractual obligations, all applicants must be a US Citizen or Permanent Resident

Position Summary

Inovi is seeking a Digital Marketing & Content Specialist to own the day-to-day execution of the company's digital presence and content engine. This is a hands-on individual-contributor role for someone who can write, create, publish, analyze and continuously improve digital marketing activity. The ideal candidate combines strong writing and communications skills with digital fluency, excellent project-management habits and advanced use of AI tools.

Essential Job Function and Key ResponsibilitiesTeam Leadership

• Manager and update website content
• Manage Inovi's social media (i.e. LinkedIn) presence and social publishing calendar.
• Draft, edit and publish digital and long-form content.
• Develop newsletters, email campaigns, case studies and other marketing materials.
• Support executive LinkedIn and thought-leadership content.
• Coordinate SEO initiatives and website optimization.
• Monitor website, social, email and campaign analytics.
• Develop and maintain marketing dashboards and basic performance reporting.
• Support digital campaigns and lead-generation initiatives.
• Create and update presentations, graphics and marketing collateral.
• Maintain the company's digital marketing and brand asset library.
• Repurpose content efficiently across multiple channels.
• Conduct research on competitors, trends, audiences and content opportunities.
• Use generative AI extensively for research, drafting, editing, content repurposing, analytics, image development and workflow automation.
• Experiment with emerging tools that can improve marketing quality, speed and efficiency.

Your ideal background

• Approximately 3–5 years of B2B digital marketing, content marketing or integrated-marketing experience.
• Experience with a recognized company or sophisticated marketing organization is preferred.
• Excellent writing and editing skills.
• Demonstrated experience managing websites, social channels, email and digital content.
• Strong knowledge of analytics, SEO and digital marketing fundamentals.
• High proficiency with generative AI tools and a demonstrated ability to integrate AI into daily workflows.
• Experience with content-management systems, marketing automation, analytics and creative platforms.
• Strong project-management and organizational skills.
• Ability to work independently and manage multiple deadlines.
• Bachelor's degree or equivalent professional experience.

What success looks like

This position will be under a 90-day probationary period. You enjoy producing work.

You are as comfortable writing a LinkedIn post as you are updating a website, reviewing analytics, building a presentation or experimenting with a new AI workflow.

You have strong standards but do not need a large organization around you to be effective. You move quickly, learn new technology rapidly and look for smarter ways to accomplish the work.

Compensation is based on experience and skill.

Inovi is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Inovi will use e-Verify to confirm work authorization.

Pay: $80,000.00 - $115,000.00 per year

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance