Vice President of Sales and Marketing

Vice President, Outreach & Brand Strategy (Marketing and Sales)

Institute on Aging | San Francisco, CA

Drive brand awareness, demand generation, and revenue growth across a mission-driven portfolio of aging services. As Vice President of Outreach & Brand Strategy at the Institute on Aging (IOA), you'll lead integrated marketing, communications, business development, and sales functions to expand market reach, strengthen referral networks, and deepen engagement with older adults, caregivers, and partners. Reporting to the Chief Growth Officer, you'll play a critical role in advancing IOA's mission while accelerating sustainable growth in an increasingly competitive landscape.

What You'll Do

Strategic Leadership

• Partner closely with the Chief Growth Officer to define and execute enterprise growth strategy
• Develop and lead a comprehensive marketing and sales roadmap aligned with organizational priorities
• Identify and prioritize growth opportunities across service lines, geographies, and partnerships

Marketing & Brand

• Lead brand strategy, positioning, and messaging to differentiate services across key audiences
• Oversee integrated marketing efforts including digital, content, PR, events, and community engagement
• Drive demand generation through targeted campaigns and lifecycle marketing
• Use data and analytics to continuously optimize performance and ROI

Sales & Business Development

• Grow and lead a high-performing sales and business development function
• Expand and optimize referral pipelines across providers, payers, community organizations, and government partners
• Establish and scale strategic partnerships to increase access and utilization of services
• Implement disciplined sales processes, forecasting, and performance management systems

Data, Technology & Infrastructure

• Own the marketing and sales technology stack, with HubSpot as the system of record for pipeline, customer, and partner data
• Drive full adoption, data integrity, and continuous optimization of HubSpot across teams
• Establish data governance, lifecycle stages, and lead management processes
• Build dashboards providing full-funnel visibility from lead generation through conversion and retention

Market Insights & Growth

• Leverage market intelligence, customer insights, and competitive analysis to inform strategy
• Identify new revenue streams and support development of innovative programs and services
• Collaborate on pricing, packaging, and go-to-market strategies

Cross-Functional Collaboration & Team Leadership

• Align with operations and program leadership to ensure seamless customer experiences
• Support fundraising efforts through integrated campaigns and messaging where appropriate
• Serve as a visible external leader and ambassador for the organization
• Recruit, develop, and retain top marketing, communications, and sales talent
• Foster a performance-driven, collaborative, mission-aligned culture, and manage budgets strategically

What You'll Bring

• Bachelor's degree required; MBA or related advanced degree preferred
• 12 to 15+ years of leadership experience in marketing, sales, or growth roles
• Demonstrated success partnering with or reporting into a Chief Growth Officer or equivalent revenue leader
• Proven ability to drive measurable growth in complex, multi-stakeholder environments
• Experience in healthcare, aging services, nonprofit, or other mission-driven organizations preferred
• Deep, hands-on leadership experience with CRM platforms such as HubSpot or Salesforce, including implementation, governance, reporting, and optimization
• Strong analytical skills with a data-driven approach to decision-making
• Exceptional leadership, communication, and stakeholder management skills

Compensation: $225,000 – $255,000/year, based on experience

Why IOA: Join an executive team on the front lines of innovative aging services, with competitive benefits including strong health coverage, wellness programs, and retirement investment opportunities.

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Benefits

• 403(b)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Referral program
• Retirement plan
• Vision insurance