Marketing Operations

Architect and execute full-funnel lifecycle programs to ensure personalized data-informed performance-optimized marketing campaigns.
Manage day-to-day operations in Marketo for campaign setup lead scoring routing nurture automation and maintain tight alignment between marketing automation CRM ABM tools to ensure clean reliable data.
Develop dashboards analytics to track key KPIs conversion rates velocity program attribution engagement trends implement AI workflow automation tools to streamline campaign execution scoring content personalization partner with cross-functional teams develop assets aligned with lifecycle goals including nurture email series case studies product updates conversion-focused landing pages.

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