
Chief Marketing Officer (CMO)
- Location
- St. Petersburg, FL
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
The Company is seeking a Chief Marketing Officer (CMO) to spearhead the development and execution of a comprehensive marketing strategy that is in line with the firm's growth objectives. The CMO will be responsible for driving brand awareness, advisor recruiting, and business growth, and must be adept at understanding target markets to articulate key value propositions. This role involves owning and evolving the brand identity, managing brand perception, and ensuring a consistent and compelling representation across all channels. The successful candidate will also oversee digital marketing, lead SEO/SEM strategy, and be proficient in marketing analytics to measure the effectiveness of campaigns and optimize for the best results.
Applicants for the CMO position at the company should have a Bachelor's degree in marketing or a related field, with a Master's degree preferred, and at least 15 years of experience in marketing and brand management. A minimum of 5 years in a senior executive marketing role is required, with a proven track record in high-growth, entrepreneurial environments. The role demands exceptional communication skills, executive presence, and the ability to manage a marketing budget effectively. The CMO will also be responsible for team leadership, including the recruitment and development of a high-performing marketing team, and must be familiar with SEC and FINRA marketing compliance requirements. A collaborative, results-oriented leadership style is essential, as is the ability to inspire teams and build alignment across the organization.
