Lead Generation and Operations Manager

Description

Job Type

6-month contract with potential for full time

Description

Intentsify needs a Digital Marketing Manager who lives and breathes B2B marketing. If you've got 3-5 years of experience and are ready to take full ownership of our digital marketing engine, from paid channels to SEO, we want to talk. As a core member of the Intentsify marketing team, you'll not only execute our strategy but also be a power user of our own platform, helping us test and perfect the next big thing we bring to market.

Responsibilities

• Campaign Lifecycle Management: Oversee the end-to-end execution of client lead generation campaigns, ensuring all internal and external deadlines are met.
• Lead Goal Accountability: Own the delivery targets for various enterprise B2B accounts. You are directly measured on your ability to hit lead quotas (MQLs, HQLs, BANT, etc.) as defined in client SOWs.
• Quality Assurance & Compliance: Rigorously audit lead files to ensure they meet client-specific "must-haves" (Job titles, company size, industry, and tele-verification standards).
• Optimization & Troubleshooting: Monitor daily pacing reports. If a campaign is underperforming, you identify the bottleneck: be it the creative, the audience segment, or the delivery channel, and pivot immediately.
• Cross-Functional Liaison: Act as the bridge between customer success ops and product teams to ensure technical setup and campaign scoping is flawless. You will also oversee the offshore technical operations team.

Requirements

Qualifications

• Industry Pedigree: 10+ years of experience in lead generation, content syndication, or demand gen operations. Experience at a lead gen agency or publisher is highly preferred.
• Data Literacy: Advanced proficiency in Excel, Convertr, Adestra, Instantly.ai, and Clay.
• The "Operations" Mindset: You treat a campaign like a supply chain. You are process-oriented, detail-obsessed, and capable of managing 20+ active campaigns simultaneously without dropping the ball.
• Technical Fluency: Understanding of lead delivery methods, including manual CSV uploads, API integrations, and webhook triggers.
• Resilience: You stay calm when a client changes their "Acceptable Job Title" list 48 hours before a campaign ends.