Job Title: Experiential Marketing Manager

Status: Fulltime

Reports to: Senior Manager, Marketing

Salary Range: $55,000 - $65,000 annual salary

Job Description

We’re seeking a dynamic individual to energize our Experiential Marketing program. This role is integral in representing the Hendler Family Brewing Company’s brands at events while ensuring seamless communication between internal teams and external partners.

This person will also help manage our point-of-sale item program.

Essential Duties & Responsibilities

Ensure all market activations are fun, engaging, and on-brand experiences for all customers in attendance
Document clear standards and SOPs for market activations
Create and manage training program for Brand Ambassadors and Sales Representatives who will be executing activations
Lead event planning and execution for larger market activations
Manage the process of approving events and assigning coverage of events including:
- Field event requests from all sources, vet them, and secure details
- Own communications between the event organizer, Brand Ambassador, and the Sales & Marketing teams as needed
- Post open events on the internal job board and monitor the message board for questions. Assign brand ambassadors that best fit the events
- Obtain necessary documentation for events such as COIs and TIPs certifications
- Find coverage for an event if there is a last-minute cancelation
- Clean and put away event supplies after events
Manage Brand Ambassadors, including:
- Oversee recruiting and hiring of Brand Ambassadors
- Monitor Brand Ambassador payroll
- Assemble event kits for BAs according to the event’s needs and coordinate pickup/dropoff to the BA
Administrative duties include:
- Keep running inventory of/order POS, beer, and event materials for events
- Attend meetings regarding event programming
- Attend weekly Marketing & Sales meetings to learn more about day-to-day operations and big-picture plans
- Manage the organization of physical POS storage in the brewery with the Warehouse team
- Keep the digital POS portal up to date
- Manage POS requests from distributors and the internal sales team, create POs, pull POS, and stage for pickup or delivery
Other related duties and assignments as necessary

Job Requirements

Qualifications:

2-5 years of related experiential marketing experience
Bachelors degree in marketing or a related field is a plus
Strong communication and organizational skills
Ability to work well across teams toward a common goal
Experience managing and motivating a team to achieve goals
Experience working events, specific experience promoting consumer packaged goods at events is a plus
An understanding of the Hendler Family Brewing Company’s brands and the current craft beer market
Ability to frequently commute to Framingham, Foxboro, Worcester, and beyond
A love of craft beer culture is a plus
Flexibility to work nights and weekends, this position will not be your standard 9-5
Tireless attitude and positive influence on team members

Job Site/Hours:

1-2 days in office in Framingham a week, flex days as needed
3-4 days in market, including regular evening and weekend events

About Us

HENDLER FAMILY BREWING COMPANY IS PROUDLY INDEPENDENT AND FAMILY-OWNED.

Jack’s Abby was founded in 2011 by three brothers, Jack, Eric, and Sam Hendler and is still family-owned to this day. In 2024 the brothers announced they would be acquiring Wormtown Brewery in Worcester, MA under their new corporate name, Hendler Family Brewing Company. The family of brands now includes Jack’s Abby, Night Shift Brewing, Wormtown Brewery, and Jack’s Beverage Company, a contract brewing arm. All of the brands work to preserve independent, local craft beer.

Our mission? Create high-quality products that honor tradition and the spirit of inspired innovation. With an entrepreneurial heart and a passion for people, we take pride in learning from and contributing to our vibrant community.

Hendler Family Brewing Company is proud to offer the following benefits to our valued employees:

Training and industry-related education
Membership in Master Brewers Association of America
Employee Meals
Free case of our beer weekly (must be 21+ years of age)

Hendler Family Brewing Company is an equal-opportunity employer. We are committed to creating a diverse and inclusive workplace. We do not discriminate on the basis of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. If you require assistance or accommodation due to a disability, please contact us at HR@HendlerFamilyBrewingCo.com.

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Experiential Marketing Manager