Digital Marketing & Growth Manager

About Mule and this role

Mule Extracts is a growing cannabis brand and wholesaler of 25 to 50 people, operating in New Jersey and Oregon. We have strong products and retail partners, but no owned audiences yet. That's where you come in.

You'll build opted-in communities of consumers, budtenders and dispensary professionals in both states, and use them to drive measurable sell-through at our partner dispensaries. You'll also warm up buyers at the stores our Sales team is targeting. This is a builder's seat: you design the system and you run the campaigns yourself, with AI agents extending what one person can do.

What you'll do

Grow our audiences

• Build a consumer list from zero through opt-in campaigns, website sign-ups, landing pages, and in-store and vendor-day capture, with 21+ age verification for every consumer.
• Grow our budtender list alongside our Field Marketing Lead and brand ambassadors, owning the capture tools and turning sign-ups into active contacts within 2 business days.
• Build segmented communications for dispensary owners, buyers and managers.
• Run segmentation, welcome sequences, consent tracking, list hygiene and audience reporting.
• Build compliant prospect lists of buyers at the dispensaries Sales is targeting.

Run multichannel campaigns

• Plan and run campaigns across email, organic social, compliant paid digital and retail media, the website, SEO and cannabis discovery platforms.
• Drive shoppers to partner dispensaries, with store-level links, codes or where-to-buy tracking on every consumer campaign.
• Run different plays for each market: awareness and trial in New Jersey, loyalty and repeat purchase in Oregon.
• Run warm-up campaigns that move prospect buyers toward a first conversation, then hand warm buyers to our Sales reps.

Own the website, SEO and content

• Set SEO and content priorities, and write blogs, educational articles and website copy.
• Write landing page briefs, lead magnets and sign-up paths.
• Be the day-to-day contact for our website consultant and keep a prioritized backlog.

Launch products and support retail

• Build the digital plan for each product launch: launch emails, social content, product pages and landing pages.
• Run our budtender email program, delivering Budtender Academy education content.
• Send dispensary communications that support Sales and Field Marketing.

Measure, automate and improve

• Run a weekly scorecard and monthly report, split by New Jersey and Oregon.
• Use Sales' sell-through results to decide whether to repeat, improve or stop each campaign.
• Design and run AI agent workflows for drafting, repurposing, research, reporting and list hygiene, with human review of every output.

What success looks like

First 90 days: Separate New Jersey and Oregon plans approved, a campaign calendar running, and a marketing platform in place. Consumer capture is live with age gating and consent tracking, your first AI agent workflows are running, and you're reporting a weekly scorecard.

By 6 months: You're running multichannel campaigns independently and growing all three audiences against targets. Your first consumer campaigns are tracked to individual stores, and you've handed your first warm buyers to Sales in both states.

Beyond 6 months: You've built a repeatable, increasingly automated acquisition engine, and Sales' numbers show your campaigns contributing to sell-through.

What you'll bring

Required

• You've personally planned and run campaigns across several digital channels, and can explain what each channel contributed to the goal.
• You've grown an email list or other owned audience, and can tell us where it started, where it ended and how long it took.
• You've sent customers to a retail, dealer or partner location and measured the result (store-level links, codes, locator clicks or partner sales data).
• You've generated and nurtured B2B leads and handed qualified leads to a sales team, with acceptance or conversion results to show.
• Hands-on copywriting and editing for emails, landing pages, web copy and educational content.
• Experience with email platforms, segmentation, automation, consent and deliverability.
• Working knowledge of SEO, landing pages and conversion tracking, and the ability to brief a developer.
• You've used performance data to change a campaign or funnel, and can show what happened next.
• Practical, demonstrable use of AI and AI agents in a marketing workflow, with results and human review.
• Sound judgment on consent, privacy, age-gating and regulated marketing.
• You're 21 or older and able to meet New Jersey cannabis employment requirements.
• Able to work on-site at our New Jersey office and visit dispensaries, with or without accommodation.

How you work

• Multichannel thinker: You connect email, SEO, landing pages, social, paid media and retail communications to one goal.
• Growth owner: You track contacts added, what they cost and whether they moved product, and you change course when results don't show up.
• Strong writer: You write accurate, compelling copy for consumers, budtenders and buyers, and you edit AI drafts hard.
• Independent: You plan, launch, measure and improve campaigns, and coordinate partners, without needing to be chased.
• AI-first: You build AI workflows that raise output, measure the time saved and review every output before it ships.

Nice to have

• Experience in cannabis or another regulated consumer category
• Knowledge of the New Jersey or Oregon cannabis market
• Experience in both a growing market and a mature, price-competitive one
• Building a marketing database from an early stage, including platform selection or setup
• Experience with cannabis menu, discovery and retail media platforms
• Working with outside website consultants, designers or agencies

Pay, benefits and logistics

Pay: $80,000 - $110,000. Pay grows in tiers as you move from Developing to Proficient to High-Impact, based on verified results and a performance review, not time in seat.

Where and when: In office in Hamilton, New Jersey, four days a week. You'll visit New Jersey dispensaries and vendor days about 5 days a month, including some evenings or weekends, and travel lightly to Oregon.

Pay: $80,000.00 - $110,000.00 per year

Benefits

• Dental insurance
• Health insurance
• Paid time off
• Vision insurance