Social Media Marketing Lead, VP

• Lead the development and execution of the North America social media strategy across retail, intermediary, institutional, and brand marketing initiatives
• Establish strategic priorities, platform roadmaps, and annual operating plans aligned with business objectives
• Advise senior marketing leadership on emerging trends, audience behaviors, content innovation, and platform evolution
• Lead, mentor, and develop a social media team
• Oversee planning, execution, optimization, and measurement of integrated social media campaigns
• Partner with marketing, communications, product, and distribution teams on audience-first programs
• Lead social media efforts for product launches, thought leadership initiatives, events, sponsorships, and brand campaigns
• Drive platform growth, audience engagement, and content innovation
• Develop platform strategies across LinkedIn, Meta, YouTube, Reddit, TikTok, and emerging channels
• Manage platform partner relationships and identify opportunities involving new capabilities, beta programs, and audience insights
• Lead influencer and creator marketing initiatives, including agency management, campaign execution, compliance coordination, and performance measurement
• Support executive social media and thought leadership programs
• Manage multi-million-dollar social media budgets and agency, vendor, and platform partner relationships
• Ensure compliance with internal policies, governance standards, and regulatory requirements
• Partner with Legal, Compliance, Risk, and Communications teams on approvals and reputational risk
• Establish measurement frameworks and reporting processes connecting social media activity to marketing and business objectives

Requirements

• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field
• 7+ years of experience in social media marketing, digital marketing, communications, or related disciplines
• Experience managing multi-million-dollar marketing budgets and direct reports
• Demonstrated expertise across LinkedIn, Meta, Reddit, TikTok, YouTube, and emerging social platforms
• Strong knowledge of retail investor marketing, online communities, and evolving social media trends
• Experience leading influencer, creator, ambassador, and executive social media programs
• Proven track record developing and executing large-scale social media strategies and campaigns
• Asset management, wealth management, financial services, fintech, or other regulated industry experience strongly preferred
• Experience working across multiple regions in a global organization
• Demonstrated success partnering with senior executives, platform partners, agencies, and cross-functional stakeholders

Core Competencies

Demonstrates expertise in developing and executing comprehensive social media strategies across multiple platforms, with a strong focus on audience engagement, content innovation, and compliance within regulated industries. Proven ability to manage substantial marketing budgets and lead cross-functional teams to achieve business objectives.

Highest-signal resume keywords

• Social Media Strategy Development
• Multi-Million-Dollar Budget Management
• Influencer Marketing Leadership
• Platform-Specific Expertise
• Cross-Functional Collaboration

ATS Optimization Keywords

Hard Skills

• Social Media Marketing
• Digital Marketing
• Content Innovation
• Campaign Execution
• Performance Measurement
• Audience Engagement
• Strategic Planning
• Measurement Frameworks
• Compliance Coordination
• Emerging Trends Analysis

Soft Skills

• Leadership
• Mentoring
• Advisory Skills
• Communication
• Collaboration

Industry Keywords

• Retail Investor Marketing
• Asset Management
• Wealth Management
• Financial Services
• Fintech

Tools & Technologies

• LinkedIn
• Meta
• YouTube
• Reddit
• TikTok