Distribution Marketing Manager

Overview

In this role you will lead marketing activities for the Security Products distribution business in North America. You will partner with distribution channels to drive brand activations, content, and campaigns that expand channel influence and optimize ROI across digital and traditional channels. You'll collaborate with Channel Sales, product marketing, and distributors to accelerate demand and growth. This is a hands-on, cross-functional role that shapes partner marketing programs and assets, with a clear impact on share of wallet and market reach.

Responsibilities

• Serve as the primary marketing contact for distribution activities
• Maintain weekly relationships with distribution marketing teams to run promos across email, social, and websites
• Lead marketing strategy and brand activations through distribution partners
• Develop and execute formal distributor programs in collaboration with Channel Sales
• Provide marketing support to all North American distributors to grow their business
• Collaborate with product marketing to launch and drive demand through distribution
• Develop marketing strategies and materials to evangelize campaigns within distribution
• Build a network of top distribution partners with regular touchpoints
• Act as subject matter expert on distribution partners' needs and pain points
• Manage co-op and MDF budgets and coordinate asset creation across print, digital, and video
• Establish best practices for geographic rollout

Key requirements

• Bachelor's degree in marketing, communications or business or equivalent combination of education and experience
• Advanced experience in multi-channel marketing
• Experience in external relationship building with marketing and sales executives and ability to influence decisions
• Strong critical thinking and systemic perspective for strategy and outcomes
• Self-starter with a positive, proactive mindset
• Adaptability to changing business, customer, and consumer needs
• Ability to collaborate and influence in a matrix environment to balance priorities
• Excellent English written and verbal communication
• Ability to base decisions on rigorous analysis

• collaboration
• influence
• adaptability
• multi-channel marketing
• brand activations
• distributor/partner marketing