Chief Marketing Officer – Medical Device – Minneapolis, MN

Role Overview for Chief Marketing Officer – Medical Device – Minneapolis, MN

JRG Partners is proud to partner with a pioneering, high-growth medical device company based in the vibrant med-tech hub of Minneapolis, MN. Our client is at the forefront of developing innovative technologies that significantly improve patient outcomes and redefine standards of care. They are seeking a visionary and results-driven Chief Marketing Officer (CMO) to join their executive leadership team. This is a rare opportunity to shape the commercial trajectory of a well-funded, mission-driven organization poised for exponential growth.

The Chief Marketing Officer will be the architect of the company's global marketing and brand strategy. Reporting directly to the Chief Executive Officer (CEO), you will be responsible for developing and executing a comprehensive, multi-channel marketing plan that drives brand awareness, generates demand, and accelerates market penetration. You will lead all aspects of the marketing function, including brand management, product marketing, digital strategy, corporate communications, and market intelligence. The ideal candidate is a strategic leader with a proven track record of success within the medical device industry, possessing a deep understanding of marketing to healthcare professionals, hospital systems, and patients. You are a builder, a mentor, and a data-driven decision-maker who thrives in a fast-paced, innovative environment. Your leadership will be critical in translating complex clinical value into compelling commercial success, solidifying our client's position as a leader in their field.

Key Responsibilities of Chief Marketing Officer – Medical Device – Minneapolis,MN

Executive & Strategic Leadership

Serve as a key member of the executive team, contributing to overall company strategy, planning, and growth initiatives. Develop and execute a cohesive, global marketing strategy that aligns with business objectives and drives revenue growth.

Brand Strategy & Management

Define, articulate, and champion the company's brand identity, positioning, and messaging. Ensure brand consistency and integrity across all internal and external touchpoints, building a strong and recognizable brand in the global healthcare community.

Product Marketing & Commercialization

Lead the go-to-market strategy for new product launches and line extensions. Collaborate closely with R&D, Clinical Affairs, and Sales to develop powerful value propositions, clinical messaging, and sales enablement tools that resonate with target audiences (physicians, surgeons, hospital administrators).

Integrated Demand Generation

Design and implement innovative, multi-channel marketing campaigns to generate qualified leads and build a robust sales pipeline. Oversee all demand generation activities, including conferences, trade shows, webinars, and targeted outreach programs.

Digital Marketing & Online Presence

Command the company's entire digital footprint. Develop and execute a sophisticated digital marketing strategy encompassing SEO, SEM, content marketing, social media, email automation, and website optimization to engage healthcare professionals and drive conversions.

Market Intelligence & Analytics

Build and lead a market intelligence function to continuously monitor market trends, competitive landscape, and customer insights. Utilize data and analytics to inform strategy, measure campaign performance (KPIs), and demonstrate marketing ROI.

Team Leadership & Development

Recruit, mentor, and lead a world-class marketing team. Foster a culture of collaboration, innovation, accountability, and continuous improvement. Set clear goals and provide the resources and support for the team to succeed.

Corporate Communications & Public Relations

Oversee the development and execution of a communications strategy to enhance corporate visibility. Manage public relations, media relations, and KOL (Key Opinion Leader) engagement to build thought leadership and credibility.

Budget Management & Financial Oversight

Develop and manage the annual marketing budget, ensuring optimal allocation of resources to achieve strategic goals. Track and report on budget performance and key financial metrics.

Regulatory & Compliance Adherence

Ensure all marketing activities, materials, and communications strictly adhere to industry regulations and legal standards. Maintain a deep understanding of and compliance with all relevant FDA regulations for medical device promotion and international equivalents.

Requirements for the Chief Marketing Officer – Medical Device – Minneapolis, MN

Educational Background

Bachelor’s degree in Marketing, Business Administration, or a related field is required. An MBA or other advanced degree is highly preferred.

Executive Experience

A minimum of 15 years of progressive marketing experience, with at least 7 years in a senior leadership capacity (e.g., VP of Marketing, SVP, or CMO) managing a multi-functional marketing organization.

Industry Expertise

Deep and extensive experience within the medical device, med-tech, or life sciences industry is mandatory. Experience with commercializing Class II or Class III devices is a significant advantage.

Commercialization Success

A demonstrable track record of successfully launching and scaling medical device products in competitive markets, both domestically and internationally.

Functional Mastery

Proven expertise across the full marketing stack, including brand strategy, digital marketing, product marketing, demand generation, and marketing analytics.

Leadership Acumen

Exceptional leadership skills with the proven ability to build, inspire, and develop high-performing teams. A player-coach mentality who can both strategize at a high level and execute on the ground.

Strategic & Analytical Mindset

Superior strategic thinking and problem-solving abilities. A data-driven decision-maker who is proficient in using analytics to drive insights and optimize performance.

Communication Skills

Outstanding written and verbal communication skills, with the ability to articulate a clear and compelling vision to diverse audiences, including the executive team, board of directors, investors, and customers.

Location

Must be based in or willing to relocate to the Minneapolis-St. Paul metropolitan area. This is a hybrid role with significant in-office presence required for executive collaboration.

Benefits & Perks Offered

Our client is committed to attracting and retaining top talent by offering a highly competitive and comprehensive compensation and benefits package. This includes:

Executive Compensation

A competitive base salary complemented by a significant annual performance-based bonus.

Equity Participation

A meaningful equity stake (stock options or RSUs) in the company, providing a vested interest in our long-term success.

Comprehensive Health Coverage

Premium medical, dental, and vision insurance plans for you and your dependents.

Retirement Savings

A 401(k) plan with a generous company matching contribution.

Generous Time Off

A flexible and generous Paid Time Off (PTO) policy, in addition to paid company holidays.

Professional Development

A budget for continuing education, industry conferences, and professional development to support your growth.

Relocation Assistance

A comprehensive relocation package is available for the exceptional candidate.

Work Environment

The opportunity to work alongside a passionate and brilliant team in a dynamic, innovative, and collaborative culture dedicated to improving lives.

How to Apply

If you are a visionary marketing leader with a passion for healthcare innovation and a track record of driving commercial success in the medical device industry, we strongly encourage you to apply for this transformative opportunity. JRG Partners is the exclusive recruitment firm managing this critical search on behalf of our client.

To express your interest and be considered for this position, please submit your resume and a compelling cover letter outlining your qualifications and strategic vision. Learn more about our deep expertise in this sector by visiting our Medical Device Executive Search practice area. We look forward to reviewing your application and discussing how you can lead our client into its next chapter of growth.