Marketing Operations Specialist - Adobe Marketo (Part-Time Contract)

Marketing Operations Specialist - Adobe Marketo (Part-Time Contract) US Remote

Juvare is a SaaS software company focused on developing innovative enterprise resilience solutions for government agencies, corporations, healthcare providers, and higher education. Juvare solutions have supported over 500,000 emergency response incidents in all 50 states and 20 countries worldwide. Juvare helps our clients prepare, connect, and respond to protect people, property, and brands.

Juvare is seeking a responsive, detail-oriented Marketing Operations Specialist with strong Adobe Marketo expertise to support campaign execution, marketing automation, reporting, and ongoing platform maintenance.

This part-time role is ideal for someone who can translate marketing needs into reliable, well-designed programs that connect Marketo and Salesforce, maintain accurate tracking, and support timely campaign delivery.

Key Responsibilities

Build, manage, and optimize Adobe Marketo programs, including email campaigns, landing pages, forms, smart campaigns, and operational workflows.

Create and maintain drip and nurture campaigns, including segmentation, lead scoring, routing, and campaign progression.

Implement approved email and landing-page design templates in Marketo, ensuring they are on-brand, mobile-responsive, and rendered correctly across major email clients.

Support Marketo-to-Salesforce integration and reporting, including campaign attribution, lead lifecycle reporting, data quality, and follow-up visibility.

Create and maintain UTM tracking standards across campaigns, channels, links, and forms to support accurate reporting.

Help troubleshoot campaign, form, Salesforce sync, and tracking issues.

Maintain organized program structures, naming conventions, tokens, templates, and documentation within Marketo.

Recommend practical improvements to campaign automation, reporting, and marketing operations processes.

Required Experience

Demonstrated hands‑on experience administering and bu