Vice President of Marketing

Role Description The Vice President of Marketing is a full-time, remote role responsible for developing and executing KASC’s overall marketing strategy to expand its reach and impact across the aquaculture value chain. This role oversees brand positioning, campaign planning, and multi-channel communications to promote KASC’s training, advisory, and infrastructure services to key stakeholders. Day-to-day responsibilities include leading market research initiatives, creating and managing integrated marketing plans, and aligning messaging with organizational goals. The Vice President of Marketing will collaborate with leadership and program teams to support new service launches, strengthen partner relationships, and drive participant acquisition and engagement. This role also manages marketing budgets, oversees internal and external communication standards, and tracks performance metrics to continuously improve marketing effectiveness.

Qualifications

• Demonstrated expertise in Marketing Management and Marketing, with a track record of leading comprehensive marketing programs and teams.
• Strong capabilities in Market Planning and Market Research to design data-driven strategies and identify growth opportunities.
• Experience in Public Relations, including media outreach, stakeholder communications, and reputation management.
• Proven ability to develop and execute digital and traditional marketing campaigns across diverse channels.
• Excellent written and verbal communication skills, with the ability to tailor messaging to farmers, institutions, and partners.
• Strategic leadership experience, including budget management, team development, and cross-functional collaboration.
• Background in agribusiness, aquaculture, or related sectors is highly beneficial, along with familiarity with emerging markets.
• Bachelor’s degree in Marketing, Business, Communications, or a related field; advanced degree is an advantage.
• Ability to work effectively in a remote setting, manage multiple projects, and meet deadlines in a fast-paced environment.