Marketing Manager

Job Description

Key Responsibilities: Plan and execute marketing campaigns across digital, social media, email, and third-party platforms, ensuring alignment with goals and audience needs.

• Partner closely with sales teams, alongside global marketing, product marketing, and external agencies, to build and execute pipeline-driving programs.
• Provide comprehensive event support, including coordinating field events, tradeshows, and other virtual and in-person experiences, handling speaker logistics, creating event collateral, and ensuring alignment with sales and marketing objectives.
• Track and analyze campaign and event performance using tools like Google Analytics, Salesforce, and marketing automation platforms, providing actionable insights to improve strategies, pipeline contribution, and ROI.
• Coordinate webinars and virtual events using platforms like Notified, ensuring engaging and professional attendee experiences.
• Manage external agencies and third-party partners, crafting clear briefs and ensuring high-quality, timely deliverables.
• Stay informed on industry trends and bring innovative ideas to enhance campaigns and events, ensuring client remains a leader in the market.

Qualifications: Bachelor's degree in Marketing, Business, Communications, or a related field.

• 3-5 years of experience in field or regional marketing, with proven success in managing campaigns and partnering directly with sales teams to drive pipeline.
• Proven ability to develop marketing strategies, translate business priorities into execution plans, and deliver measurable outcomes tied to awareness, engagement, pipeline, and ROI.
• Working knowledge of Salesforce and a solid understanding of campaign management, partnering with automation teams to bring programs to market.
• Strong understanding of event planning and execution, including logistics, vendor management, and audience engagement.
• Excellent communication, relationship-building, and stakeholder management skills, with the ability to influence across teams and work effectively with senior leaders.
• A self-motivated problem solver with strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.