Brand Manager

Overview

Brand Manager for Goodnites at Kimberly-Clark North America, driving growth through consumer insights and strategic marketing. You will craft and execute plans that boost sales, profit, share, and equity, while partnering across a matrixed organization. You'll lead cross-channel marketing initiatives and translate data into actionable insights. This role combines strategic thinking with hands-on execution, offering meaningful impact on a global, purpose-driven brand.

Compensation / Benefits

• Flexible work model (hybrid)
• Relocation support
• Target bonus eligibility
• 401(k) and profit sharing
• Comprehensive benefits package
• Career growth opportunities

Responsibilities

• Manage levers of the P&L and identify growth opportunities
• Develop and execute commercial and marketing plans to grow category value
• Lead consumer-inspired marketing across traditional media, digital, and retail channels
• Leverage digital trends and technologies to craft resonant marketing strategies
• Translate data into clear insights and recommendations
• Integrate marketing levers including Innovation, Social, Paid Media, and Strategic Pricing
• Collaborate across R&D, Supply Chain, Finance, Insights & Analytics, and Sales
• Mobilize cross-functional teams, securing alignment and commitment
• Build trust and act in the best interest of company, brand, consumer, and customer
• Deliver against marketing objectives and drive transformational results
• Anticipate opportunities and risks, set stretch goals, and make fact-based decisions
• Provide coaching and development support to Senior Associate and Associate Brand Managers

Key requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 7+ years of brand management or related marketing experience (CPG preferred)
• Strong experience in brand planning, innovation development, and creative ideation
• Proven experience developing and activating digital marketing strategies
• Ability to influence without authority in a matrixed organization
• Strong analytical skills with timely decision-making
• Compelling communication and storytelling capabilities
• Demonstrated ability to build positive, winning team cultures and develop talent
• Entrepreneurial, can-do mindset with comfort navigating ambiguity and change
• Positive energy and professionalism representing the brand
• Experience providing coaching, mentoring, or people leadership

• 沟通能力 communication
• 讲故事能力 storytelling
• 团队合作与领导力 leadership
• 数字营销策略开发与执行
• 数据驱动决策与分析
• 品牌规划与创新开发