Chief Marketing Officer (CMO) – KORELIMITED Portfolio

KORELIMITED is hiring a Chief Marketing Officer to lead marketing across its growing portfolio of brands, including T1 and GolfBuddy.This is a senior leadership role responsible for driving growth, performance, and brand strategy across multiple e-commerce businesses. We are looking for a builder-operator — someone who can think strategically but is equally comfortable executing, launching campaigns, managing ads, and optimizing performance day-to-day.OverviewThe CMO will own the full marketing ecosystem across the portfolio, including paid acquisition, Amazon channel management, lifecycle marketing, creative direction, and conversion optimization.A core focus of this role is building a rigorous A/B testing culture across every channel — ads, landing pages, email/SMS, Amazon listings, and offers — with the goal of continuously improving ROAS, CAC, conversion rate, and customer lifetime value.Key ResponsibilitiesPerformance Marketing (Paid Media)Plan, launch, and manage paid advertising across Meta, Google, TikTok, and other platformsScale campaigns efficiently while optimizing ROAS, CAC, and MERTest creatives, hooks, audiences, offers, and landing pages continuouslyWork closely with creative teams to produce high-performing ad assetsAmazon Channel Management & AdsOwn Amazon marketing strategy across portfolio brandsManage Amazon Ads (Sponsored Products, Sponsored Brands, DSP where applicable)Optimize product listings (SEO, images, pricing strategy, conversion rate)Monitor inventory, rankings, and marketplace performanceDrive scalable revenue growth through Amazon as a core channelA/B Testing & Optimization (Core Focus)Build a structured experimentation system across all marketing channelsRun continuous A/B tests across ads, email/SMS, landing pages, product pages, and Amazon listingsAnalyze results and scale winning variations across the businessCreate a testing-first culture where decisions are driven by data, not opinionLifecycle MarketingOversee email and SMS strategy (flows, campaigns, segmentation, retention)Improve repeat purchase rate, LTV, and customer engagementBuild segmented and personalized customer journeysBrand & Creative DirectionDefine and evolve brand positioning across multiple brands in the portfolioGuide creative strategy for campaigns, product launches, and seasonal dropsEnsure consistency between brand identity and performance marketing outputAnalytics & Growth StrategyOwn key marketing KPIs across all brands (ROAS, CAC, MER, CVR, LTV, revenue growth)Identify new growth opportunities across channels and customer segmentsTranslate performance data into clear, actionable strategyLeadership & ExecutionBuild and manage a high-performance marketing teamWork cross-functionally with operations, product, and fulfillment teamsSet systems, goals, and accountability frameworks across brandsQualifications8+ years in marketing, growth, or performance marketing (DTC/e-commerce strongly preferred)Proven experience scaling paid media profitably across multiple channelsStrong Amazon Ads + marketplace management experience (required)Deep understanding of A/B testing and experimentation frameworksHands-on operator who can execute campaigns, not just oversee themStrong analytical skills with ability to interpret data and act quicklyExperience with Shopify, Amazon Seller Central, Meta Ads Manager, Google Ads, and modern lifecycle tools (e.g., Klaviyo)CultureWe operate as a tight-knit, high-accountability team across all brands in the KORELIMITED portfolio.

We move fast, stay lean, and expect everyone to contribute beyond their job description when needed.This is a “roll up your sleeves” environment — whether that’s launching campaigns, fixing performance issues, or jumping into execution when needed. We value ownership, speed, and results over hierarchy.CompensationSalary: TBD (based on experience and impact potential)