Digital Marketing Manager

Role Overview

We’re looking for a hands-on marketer to help grow our brands across social, ecommerce, and retail channels.

This role will work across our portfolio: supporting brand strategy, content, and digital execution.

You’ll own social content, TikTok Shop and other key digital initiatives, while collaborating on brand development and supporting ecommerce and paid media efforts.

What You’ll Do

Social Content & TikTok Shop (Primary Focus)

• Own all aspects of TikTok and Instagram content across brands
• Launch and manage TikTok Shop
• Build and manage a consistent content pipeline
• Work with agency partners to coordinate creators and influencers

Brand Execution (Across Portfolio)

• Support brand strategy development and execution
• Bring brand positioning and messaging to life through content
• Take on increasing ownership across brands over time
• Support product launches and innovation storytelling

Ecommerce, Paid Media & CRM Support

• Support Amazon and ecommerce initiatives
• Identify opportunities to improve content, conversion, and visibility
• Assist with paid media execution (retail media + social), including campaign setup, creative, and performance tracking
• Collaborate with CRM partners (email/SMS) on content, campaigns, and brand consistency
• Collaborate with internal and external partners

Digital Shelf Maintenance

• Maintain PDP content across key retailers
• Ensure accuracy, consistency, and quality
• Execute periodic updates and resolve issues as needed

Marketing Execution & Projects

• Support trade show marketing execution
• Help manage innovation timelines
• Maintain sales materials and brand assets

What Success Looks Like

3–6 months

• Social presence is active and consistent across brands
• Content production is organized and repeatable
• Clearer brand voice across the portfolio

6–12 months

• TikTok Shop is launched and contributing to sales
• Content engine is efficient and scalable
• Brands show stronger, more consistent execution across channels
• PDPs remain clean and consistent with minimal oversight

What We’re Looking For

• More than anything a passion for building amazing brands where your contributions will make a big impact on our shared success
• 4–7 years experience in marketing, ecommerce, or brand (agency or client side)
• Experience with social/content (TikTok, Instagram)
• Strong organizational and execution skills
• Comfortable working across multiple brands and projects
• Interest in growing into broader brand and marketing ownership

What This Role Is Not

• Not limited to a single brand
• Not a pure social media role
• Not a performance marketing lead role
• Not a coordinator position

Pay: $90,000.00 - $110,000.00 per year

Benefits

• Health insurance
• Paid time off

Work Location: In person