Field & Event Marketing Coordinator

Field Marketing & Events Coordinator

About the role

Later/ Mavely events are where our brand, our creators, and our partners meet in real life. As our Field Marketing & Events Coordinator, you'll support the planning and execution of experiences that build community, elevate our brand, and drive meaningful impact. From creator meetups to partner activations to industry events, you'll help bring structure, organization, and creative energy to every project.

You'll work closely with Marketing, Creator Success, Partnerships, and Sales to ensure each event runs smoothly and feels distinctly "Later / Mavely"

What You'll DoEvent & Activation Support

• Support the planning and execution of Later and Mavely events-creator experiences, partner activations, industry conferences, and everything in between.
• Coordinate logistics: venues, vendors, swag, shipping, run-of-show docs, registration, and onsite setup.
• Manage guest lists, RSVPs, communications, and event day check-in.
• Help ensure every detail-from signage to snacks-feels intentional and on brand.

Field Marketing & Event Programs

• Assist with local creator meetups and community events in key markets.
• Help activate Later's and Mavely's presence at sponsored events and partner engagements.
• Support regional programs that build brand awareness and deepen community relationships.
• Dive

Marketing & Content Support

• Work with our content and social teams to support onsite capture and creator deliverables.
• Assist in promotional campaigns across email, social, and partner channels.
• Help build event recaps and post-event communication to continue to build the momentum internally and externally

Project Coordination

• Maintain event timelines, budgets, invoices, and vendor relationships.
• Keep our internal docs organized-briefs, decks, checklists, inventories, and wrap-up reports.
• Track swag, signage, and event materials so we're always prepared for what's next.

Research & Insights

• Stay on top of trends in events, creators, social platforms, venues, and experiential concepts.
• Assist in gathering and analyzing event performance metrics to guide future strategy.

Who You Are

• 1-2+ years of experience in events, marketing, experiential, or field marketing (agency or in-house welcome!).
• Ability to travel 20-30% as needed for events, activations, and onsite support.
• Extremely organized with strong project management skills-you love a good checklist.
• Creative, curious, and tapped into social, creator culture, and what makes an experience feel special.
• A strong communicator who builds great relationships with teammates, vendors, and creators.
• A self-starter who can juggle multiple projects and stay calm under pressure.
• Collaborative, positive, and excited to be part of a small but mighty team.
• Experience in social media and influencer marketing is a plus!