VP, Brand and Product Marketing

Leena AI · New York City (4 days in office)

Leena AI is building the definitive Agentic AI platform for the enterprise back office. Our AI Colleagues run real workflows across HR, IT, Finance, and Procurement at hundreds of the world's largest companies — Nestlé, Puma, Coca-Cola, and more. We grew 3X last year and are defining a category in real time, not chasing one.

Our office is in Midtown Manhattan, where the founders and executive team are based. If you want to shape how the market understands enterprise AI — not just talk about it — this is the seat.

The Role

We're hiring a VP of Brand & Product Marketing to own how the market understands Leena AI — what we are, what we do differently, and why we're built to win the agentic AI category. You'll report directly to the Chief Strategy Officer .

This is a senior, hands-on individual contributor role that builds into leadership of the full Brand & PMM organization. You start in the work — writing the narrative, running launches, briefing analysts, sharpening positioning against the toughest competitive set in enterprise software..

You'll partner with CXOs, VPs and Directors across Sales, Pre-Sales, Customer Success, Product, and Demand Gen as a peer. Your job isn't just to ship the narrative — it's to make sure it actually shows up in every demo, every pitch deck, every QBR, every renewal conversation. Narrative without activation is theatre. We're not hiring for theatre.

What You'll Own

Category & Positioning. Define and defend Leena AI's position in agentic AI. Sharpen the "AI Colleagues for the back office" narrative across every surface. Build the messaging architecture — corporate narrative, platform messaging, persona-level POVs, competitive frames — and make it real.

Product Marketing. Own GTM for major launches end-to-end: positioning, naming, messaging, launch motion, enablement, demand handoff, measurement. We ship a lot. The function ships with us without diluting impact.

Brand & Narrative. Evolve the Leena AI brand from "HR automation vendor" to "the agentic AI platform enterprises trust." Thought leadership with the founders and product leadership. The website as a strategic surface, not a brochure.

Narrative Activation. This is the part most VP PMMs ignore. You will personally drive the changes through Sales, Pre-Sales, Customer Success, and Partnerships. New pitch deck → trained AEs using it in week one. New positioning → SE demos rebuilt to match. New platform message → CS leading QBRs with it. You measure yourself on what shows up in the field, not what shipped from your desk.

Technical & Competitive Intelligence. You can read API docs, architecture diagrams, technical whitepapers, and competitor product documentation, and pull out the insights that change how we position. You sit in product reviews and hold your own on trade-offs. PMM at Leena is a technical seat — abstract category talk doesn't survive contact with our buyers.

Competitive Strategy. Position sharply against — and in many cases alongside — Moveworks/ServiceNow, Microsoft Copilot Studio, SAP Joule, and Workday Sana. Several of these are partners as well as competitors. Building the right frame for each relationship — when to lean into the partnership, when to compete head-on, when to do both at once — is part of the art of this seat.

Analyst Relations. Own AR personally for the first 12–18 months. Land and expand our position in Gartner, Forrester, IDC, and the independent analysts shaping the agentic AI category. You'll scale this with a specialist or agency later — first you build the relationships.

Customer Marketing. Turn our enterprise wins into compounding market advantage. References, case studies, advisory boards, user community, conference co-presenters, Gartner Peer Insights. Logos in the deck are table stakes; we're building proof.

Team Building (Year 2 ). Recruit and develop the Brand & PMM team — PMM leads by domain, content, AR/PR, brand, customer marketing. The first hires you make define this function for the next several years.

What You Don't Own

Clarity here matters. This role does not own demand generation, performance marketing, field marketing, marketing operations and ABM execution.Those sit in a peer function. You partner closely, but you are not measured on MQLs or pipeline volume.

Who You Are

15 Years of Marketing, 10 in B2B SaaS. You've operated as both a maker and a leader. Deep product marketing roots with senior brand and comms exposure. You've sold to CIOs, CHROs, CFOs, and the emerging Chief AI Officer — you know how enterprise procurement, security review, and mu