Sr. Specialist, Marketing Measurement

Job Overview

The Sr. Specialist, Marketing Measurement role is responsible for supporting the connection, structuring, and preparation of datasets from various stakeholders. Key responsibilities include configuring API connections, writing and optimizing SQL queries, maintaining data warehouse environments, and using AI tools for data cleaning, modeling, and workflow improvement.

Key Responsibilities

• Support dataset preparation and configuration.
• Write and optimize SQL queries for efficient data processing.
• Maintain and improve the data warehouse environment.
• Use AI tools for data cleaning, modeling, and workflow improvement.
• Explore predictive or automated techniques with team members.

Enable Data-Driven Storytelling & Visualization

• Work with marketing teams to turn complex datasets into meaningful insights.
• Build dashboards, reports, and visualizations in Domo/Tableau.
• Provide training and support on dataset usage and visualization best practices.

Support Holistic, AI-Enabled Insight Generation

• Contribute to structured analysis aligned with key business priorities.
• Introduce new techniques leveraging machine learning or AI.
• Support ongoing improvement of methodologies for defining and calculating Marketing ROI.

Basic Qualifications

• ~3+ years of experience in a data-driven environment.
• Strong foundation in data manipulation, SQL, and analytical thinking.
• Bachelor's degree in Information Systems, Statistics, Computer Science, Engineering, or equivalent experience.