Director of Digital Marketing Strategy

Community

Texas Support Center

Address

3501 Olympus Boulevard

Dallas, Texas 75019

Pay Range

$158,900.00-$230,500.00+ Annual

At Lifespace, we believe in creating meaningful experiences that start with how we engage and convert our future residents and customers. We are looking for a Director of Digital Marketing Strategy who is driven by results and takes ownership of marketing outcomes.

This is a high-impact leadership position for an innovative marketer who excels at blending data-driven insights with strategic execution. You will be key in transforming media investments into qualified leads and sustainable revenue growth.

Why This Role Stands Out

• Lead a multimillion-dollar marketing engine that directly contributes to business growth.
• Manage the entire customer journey from the first click to revenue attribution.
• Shape the future with cutting-edge AI-driven marketing strategies.
• Collaborate with senior leadership to influence high-level marketing strategies.
• Ensure agency accountability to drive performance and results.

What You'll Own

End-to-End Demand Generation Strategy

• Direct integrated acquisition strategies for:
• Paid Search, Paid Social, Organic Social
• SEO / AEO / GEO (Generative Engine Optimization)
• Programmatic, CTV/OTT, and ABM
• Achieve performance targets for Cost Per Lead (CPL), Customer Acquisition Cost (CAC), and revenue generation.

Performance Marketing That Delivers

• Oversee optimization across all phases from clicks to conversions.
• Continuously test and implement successful strategies.
• Quickly translate insights into actionable marketing strategies.

Agency & Budget Accountability

• Manage and optimize a media budget exceeding $5M.
• Ensure agency partners are held accountable for ROI and effective execution.
• Make informed, data-driven investment decisions.

AI-Driven Search & Digital Innovation

• Enhance brand visibility in:
• Google AI Overviews
• Emerging platforms such as Claude, ChatGPT, and Perplexity
• Create structured content ecosystems that support visibility and engagement.
• Stay ahead of evolving search behaviors and brand positioning.

Advanced Analytics & Attribution

• Lead initiatives in Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and incrementality testing.
• Transform complex data analyses into clear, actionable insights.

What You Bring

• 8 to 12 years of experience in digital or growth marketing with a proven track record of driving pipeline and revenue.
• Experience handling annual media budgets of $5M or more, with clear accountability for ROI.
• In-depth knowledge of:
• Paid media and SEO/AEO/GEO strategies
• Conversion rate optimization (CRO)
• Multi-touch attribution and performance analytics

Technical & Analytical Strength

• Proficiency in Google Analytics (GA4) and Adobe Analytics.
• Familiarity with data tools like Excel, Looker, and ETL platforms.
• Strong grasp of schema markup and structured data for AI search.

Modern Marketing & AI Fluency

• Experience utilizing AI tools for:
• Campaign optimization
• Keyword identification
• Creative iteration
• Performance analysis
• Understanding of AI search visibility platforms.

Why Lifespace

At Lifespace, you're not just running campaigns; you're shaping the future of growth. Seize the opportunity to build and lead a demand generation engine that drives significant impact.

Lifespace has been committed to serving older adults for over 50 years, continually creating vibrant communities where individuals can live with purpose and independence. Join our mission-driven team and make a meaningful difference while advancing your professional journey.