Digital Marketing Platform Technologist

Digital Marketing Platform Technologist

As the Digital Marketing Platform Technologist, you will work at the intersection of marketing strategy and technology supporting the performance, evolution, and ongoing improvement of the digital platforms that enable our marketing efforts. In this role you will help drive platform optimization and stability, lead integrations, and use data and insights to improve the experience for users and customers.

You will partner with cross-functional stakeholders to translate business needs into scalable platform solutions, support platform adoption, and ensure strong governance and compliance. You will also contribute to AI-enabled enhancements that increase automation and efficiency. In addition, you will support team effectiveness by mentoring junior colleagues, strengthening support and enablement resources, and contributing to research, testing, and continuous improvement initiatives.

Oversees platform operations by monitoring performance, identifying issues, and implementing solutions

Collaborates with cross-functional teams to align platform strategies with business objectives

Mentors junior team members by providing guidance, training, and performance feedback

Manages AI initiatives and optimization to enhance platform capabilities and drive automation

Conducts comprehensive platform analysis to assess functionality, performance, and user experience

Manages platform support by developing troubleshooting guides, training materials, and escalation procedures

Leads integration projects by coordinating with stakeholders, managing timelines, and ensuring quality deliverables

Develops vendor relationships by negotiating contracts, managing performance, and evaluating service delivery

Implements internal control functions by establishing procedures, conducting audits, and ensuring compliance

Drives innovation initiatives by researching emerging technologies, testing new solutions, and proposing improvements

Facilitates platform advocacy by presenting to stakeholders, building consensus, and securing buy-in

Evaluates platform opportunities by analyzing market trends, assessing organizational needs, and recommending solutions

Must-Haves

3-5+ years of experience in technology and marketing platforms that are directly aligned to the specific responsibilities for this role.

Bachelor's degree or equivalent work experience.

Effective verbal and written communication skills.

Analytical skills and close attention to detail are necessary.

Ability to adapt quickly in a changing work environment.

Proficiency with Microsoft Office Suite, especially with Excel functions and visualization tools.

Nice-to-Haves

Experience in project management, including planning, execution, and cross-functional coordination

Proficiency in data analysis to support decision-making and platform optimization

Demonstrated vendor management experience