Manager- US Marketing (NYX)

Job Title: Manager- US Marketing

Brand: NYX

Location: El Segundo, CA

Position Overview

The Marketing Manager for NYX Professional Makeup US will play a pivotal role in driving the brand’s marketing strategy, product launches, and 360 campaigns within the US market. Reporting to the AVP of Marketing, this role is responsible for executing go-to-market strategies that resonate with our trend-forward beauty community, accelerating brand awareness, engaging further with our target audiences, and growing market share.

Key Responsibilities

Campaign Excellence & GTM

• Own end-to-end “Go-to-Market” process, working with A&I, media, education, visual merchandising, creative, and sales teams to bring cohesive, strategic and ambitious plans to life
• Collaborate with the global marketing teams to ensure US relevancy and build strategies to drive growth
• Analyze business performance, providing clear optimizations to senior leadership and feedback to the Global and cross-functional teams for future needs to win in the US
• Work with A&I and global teams to create brand content and execute localized campaigns
• Define local content needs for digital and retail, leading the creation of local content if needed to fill gaps

Portfolio Forecasting

• Oversee process of forecasting by franchise for budget and trend process, maintaining a deep understanding of consumption data and market dynamics
• Collaborate with Demand Planning to ensure accuracy in forecasting, considering marketing support and category trends

Culture-Led Social Strategy

• Champion a social-first mindset, translating cultural and beauty trends on TikTok, Instagram, and emerging platforms into actionable, consumer-centric campaigns
• Collaborate closely with the Social and Culture teams to ideate, brief content creators and agencies and leverage best-in-class assets.

Project Management & Budgeting

• Manage global development timelines, asset and campaign creation, and localization for the US market.
• Oversee marketing budgets, tracking POs, invoicing, and ROI analysis for key marketing activations.

Market Analysis & Consumer Insights

• Monitor US makeup trends, competitive landscape, and retail dynamics (e.g., ULTA, mass retail, DTC) using internal data and market research (NPD, Nielsen, ECHO, etc.).
• Analyze and synthesize performance data and create actionable insights for optimization and future learnings.
• Share performance and activation recaps clearly and concisely with leadership via decks and other comms.

Qualifications & Experience

• Education: Bachelor’s degree in marketing, Business, or a related field.
• Experience: 4–6 years of brand marketing experience within beauty, consumer packaged goods (CPG), or retail (beauty industry experience strongly preferred).
• Skills & Competencies:
• Deep passion for beauty, pop culture, and digital/social trends.
• Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
• Strong analytical skills with experience interpreting sales data and digital KPIs.
• Excellent communication and cross-functional collaboration skills.