Chief Marketing Officer

About the position

The Chief Marketing Officer (CMO) serves as the strategic leader responsible for shaping and executing the organization’s brand, marketing, and member engagement strategy. The incumbent plays a critical role in advancing the credit union’s mission of member service and community impact through thoughtful marketing, digital innovation, and data-driven decision-making. The CMO oversees all aspects of marketing, communications, public relations, and brand management to strengthen member loyalty, attract new members, and enhance the organization’s reputation in the communities it serves. This includes developing integrated marketing campaigns, digital and social strategies, community outreach initiatives, and financial education programs that align with UCCU’s values and member-first philosophy. The CMO also leads digital experience strategy by ensuring that online and mobile banking platforms, digital advertising, and content initiatives deliver a seamless, personalized, and inclusive member experience. They partner with technology and operations teams to apply data analytics, AI, and automation in driving engagement, improving retention, and uncovering new growth opportunities.

Responsibilities

• Develop and implement a comprehensive marketing and communications plan aligned with the credit union's strategic goals.
• Conduct market research to identify trends, competitors' strategies, and member needs to drive informed decisions.
• Ensure consistency of brand identity across all marketing materials and channels.
• Promote the credit union's unique value proposition to the local community.
• Oversee the management and updates of the credit union's website content and impact to ensure user-friendly navigation and searchability.
• Develop and manage digital marketing campaigns, including email marketing, search engine optimization, pay-per-click, and social media strategies.
• Analyze online traffic and user behavior to optimize digital strategies.
• Establish and maintain partnerships with local organizations, schools, and businesses.
• Represent the credit union at community events, trade shows, and other public engagements.
• Coordinate and oversee community outreach programs and initiatives.
• Identify and pursue new business opportunities to expand the credit union's membership base and enhance its market presence.
• Develop and maintain relationships with key stakeholders, including potential partners, sponsors, and community leaders.
• Lead the business development team to create and implement strategies for member acquisition and retention.
• Set, monitor, and report on marketing performance metrics.
• Use data-driven insights to refine marketing strategies and achieve desired outcomes.
• Ensure that all campaigns have a measurable ROI.
• Manage and mentor the marketing team, providing guidance and support to ensure high performance.
• Foster a collaborative and innovative work environment.

Requirements

• Bachelor’s degree in marketing, Business Administration, or a related field.
• 7-10 years of experience in marketing, with a significant time in a leadership role.
• Strong understanding of digital marketing strategies and tools.
• Excellent leadership, communication, and interpersonal skills.
• Ability to think strategically and execute tactically.
• Strong analytical skills and experience with marketing performance metrics.
• Works a regular and predictable schedule.
• Must be sufficiently fluent in English to process work and business transactions.

Nice-to-haves

• MBA preferred.
• Experience in the financial services industry, particularly within credit unions or banks, is highly valued.
• Proven track record in developing and implementing successful marketing strategies.