Marketing Manager, Customer Insights

Overview

In this role you drive strategic customer insights to inform business decisions. You will lead a team of analysts, coordinating with business partners across areas like Pro, Install Services, Digital, and Stores. You'll design large-scale research programs, synthesize findings into actionable narratives, and advocate for the end customer. This is a chance to shape cross-functional thinking and use cutting-edge methods to move impact across the enterprise. You'll work at Lowe's headquarters in Mooresville, contributing to customer-centric growth and innovative decision making.

Responsibilities

• Create annual strategic learning plans for supported business areas and guide analyst work
• Delegate project execution to senior analysts and mentor juniors in research methods, storytelling, and stakeholder management
• Design and execute large strategic research initiatives and present insights alongside other data sources
• Ensure high-quality, clear research output delivered with a compelling narrative
• Identify additional data sources to complete understanding of the customer and guide decision making
• Lead without direct authority across the enterprise to meet project and company goals
• Advocate for the end-customer and help partners empathize with Lowe's customers
• Stay current on best-in-class qualitative and quantitative research methods and tools

Key requirements

• Bachelor's degree in marketing, Business, Analytics, or Economics or equivalent experience
• 7 Years Marketing, Insights/Analytics or Strategy Experience
• 1 Year of leadership experience

• leadership
• storytelling
• relationship management
• qualitative research
• quantitative research
• data synthesis