Chief Marketing Officer, Retail Medical & Healthcare Services

MarketPro has partnered with an

innovative, rapidly scaling healthcare services company on a confidential search for its next Chief Marketing Officer. Backed by a leading private equity firm, this organization is transforming how individuals, employers, and physicians experience primary and concierge care—offering a modern, membership-based model that delivers better access, deeper relationships, and improved outcomes.

Unlike traditional healthcare

services companies, this firm operates at the intersection of care delivery innovation, physician empowerment, and consumer engagement. Its two complementary business units—advanced primary care for employers and turnkey concierge medicine enablement for physicians—position the company at the forefront of a fast-growing, disruptive segment of healthcare.

As the business enters a pivotal

growth phase, the Chief Marketing Officer will serve as a key member of the executive leadership team, responsible for shaping enterprise growth strategy, accelerating customer acquisition, strengthening brand leadership, and building a world-class marketing organization. This leader will have the unique opportunity to influence both business strategy and execution while positioning marketing as a primary driver of enterprise value creation.

This is a rare opportunity for a

transformative marketing leader to architect and scale the growth engine of a private equity-backed healthcare innovator poised for significant national expansion. The Chief Marketing Officer will partner closely with the executive leadership team and Board of Directors to help shape the next chapter of the company's growth story.

The Chief Marketing Officer will

own the enterprise marketing strategy across both business units, leading all aspects of demand generation, patient acquisition, brand strategy, customer engagement, analytics, and marketing operations. This executive will be responsible for creating scalable growth strategies that accelerate revenue, strengthen market position, and drive measurable business outcomes across both

B2B and B2C audiences.

This role requires a strategic

thinker with exceptional execution skills and a proven track record of scaling revenue, generating high-quality leads, and driving consumer engagement—particularly within retail-oriented healthcare environments. The ideal candidate is equally comfortable shaping enterprise strategy, leading high-performing teams, and leveraging data and analytics to drive measurable business outcomes.

The ideal candidate is a

strategic, growth-oriented executive who combines strong commercial instincts with the ability to build teams, develop scalable growth engines, and influence business outcomes at the highest levels of the organization.

We are seeking a remarkable

leader who is drawn to a fast-paced, high-accountability environment with significant ownership, visibility, and opportunity for impact.

Key Responsibilities

Executive Leadership

• Serve

as a key member of the executive leadership team, contributing to overall business strategy, growth planning, and organizational priorities.

• Partner

closely with the CEO, Board of Directors, and senior leadership team to communicate growth initiatives, business performance, and strategic opportunities.

• Help

shape long-term growth strategy while ensuring marketing investments are aligned with enterprise objectives and value creation goals.

• Act as

a visible ambassador for the organization, strengthening brand awareness and market leadership across healthcare, employer, physician, and consumer audiences.

Strategic Leadership & Growth

• Develop

and own the comprehensive marketing strategy across both business units, including demand generation, retail acquisition, brand development, and digital marketing.

• Architect

the marketing roadmap to support aggressive growth goals across both B2B audiences (employers, brokers, consultants, and physicians) and B2C audiences (patient acquisition and retention).

• Own

annual marketing planning, forecasting, budgeting, and resource allocation.

• Define,

hire, and scale the marketing organization in alignment with revenue goals and long-term business objectives.

• Evaluate

and continuously evolve the organization's marketing capabilities, operating model, technology infrastructure, agency partnerships, and talent strategy to support future growth.

• Build

scalable marketing systems, processes, and measurement frameworks that support expansion into new markets and customer segments.

• Lead

enterprise-wide growth initiatives that strengthen customer acquisition, retention, engagement, and lifetime value.

B2B Demand Generation

• Design

and execute sophisticated lead-generation campaigns targeting employed and independent physicians considering a transition to concierge medicine.

• Lead

multi-channel demand generation programs targeting employers, benefits brokers, consultants, and other strategic partners.

• Optimize

the full funnel from awareness and engagement through pipeline creation, sales-qualified opportunities, and revenue attribution.

• Oversee

account-based marketing, events, webinars, partner marketing initiatives, and sales enablement programs.

• Collaborate

closely with Sales leadership on pipeline health, forecasting, account prioritization, and growth strategies.

B2C / Retail Patient Acquisition

• Drive

patient acquisition and appointment volume through integrated campaigns spanning paid media, organic search, social media, direct mail, local activations, community engagement, and partnership marketing.

• Lead

brand strategy, creative direction, positioning, and messaging that differentiates the organization in a competitive healthcare landscape.

• Develop

and optimize customer lifecycle marketing initiatives, including email,

SMS, CRM automation, retargeting, and loyalty programs.

• Enhance

customer engagement and retention strategies to maximize long-term patient value and advocacy.

Analytics, Insights & Performance Management

• Own

marketing KPIs and foster a culture of measurement, experimentation, optimization, and accountability.

• Deploy

advanced analytics to support attribution modeling, customer acquisition cost optimization, lifetime value analysis, and cohort tracking.

• Present

performance dashboards, growth forecasts, and strategic recommendations to executive leadership and the Board of Directors.

• Deliver

executive-level reporting and growth insights that connect marketing investment directly to revenue growth, customer acquisition, and business performance.

• Develop

forecasting models and measurement frameworks that support strategic planning, resource allocation, and enterprise growth objectives.

Team Leadership & Cross-Functional Collaboration

• Build,

mentor, and develop a high-performing marketing organization with clear career paths, performance standards, and leadership development opportunities.

• Cultivate

a culture of accountability, innovation, collaboration, and continuous improvement.

• Develop

leadership capabilities across the marketing function while creating succession plans that support long-term organizational growth.

• Partner

closely with Sales, Operations, Clinical, Product, Business Intelligence, and Finance leaders to align marketing with company objectives.

• Create

shared KPIs, operating rhythms, and performance frameworks that drive alignment and execution across the organization.

• Champion

customer insights, brand standards, and voice-of-customer initiatives across all touchpoints.

Requirements

• 15+

years of progressive marketing leadership experience, including responsibility for enterprise growth strategy, customer acquisition, and organizational leadership.

• Demonstrated

success driving both B2B demand generation and B2C customer acquisition with measurable revenue impact.

• Proven

track record driving growth within multi-site, multi-market, or high-growth organizations.

• Experience

leading integrated marketing programs spanning digital, analytics, content, brand, creative, CRM, and field marketing.

• Demonstrated

success building and scaling marketing organizations within high-growth or private equity-backed environments.

• Proven

ability to translate marketing investments into measurable business outcomes, including revenue growth, customer acquisition, pipeline generation, and profitability.

• Experience

presenting business performance, growth initiatives, and strategic recommendations to executive leadership teams, investors, or boards of directors.

• Strong

ability to recruit, lead, and develop high-performing teams.

• Expertise

in analytics, CRM platforms, marketing technology, attribution modeling, and performance measurement.

• Exceptional

communication skills, executive presence, and strategic decision-making capabilities.

• Experience

evaluating, managing, and optimizing agency and partner relationships.

Preferred

• Experience

within multi-site healthcare, retail health, primary care, specialty care, wellness, or adjacent healthcare services environments.

• MBA or

Master's degree in Marketing, Business, Communications, or a related discipline.

• Experience

operating within a private equity-backed, venture-backed, or other high-growth environment.

Success Profile — What World-Class Looks Like

• Enterprise-minded

growth leader who combines strategic vision, operational excellence, and commercial acumen to drive measurable business impact.

• Evidence-based

decision maker who balances creativity with rigorous analytics.

• Growth

obsessed, with a history of delivering ambitious business objectives.

• Executive

leader capable of influencing stakeholders at every level of the organization, from frontline teams to board members.

• Builder

of high-performing organizations with a track record of developing talent, creating accountability, and scaling marketing capabilities.

• Thrives

in dynamic, fast-paced environments and embraces the opportunity to help shape the future direction of a growing organization.

• Builder

mindset—able to create systems, processes, and teams from the ground up.

• Brand

storyteller with a relentless focus on customer experience, differentiation, and long-term value creation.