Director of Marketing

Overview

In this role you drive the hotel's marketing strategy to support revenue and positioning goals across luxury properties. You'll partner with senior sales and revenue leaders to shape annual plans and cross-functional initiatives. You'll oversee brand guidance, digital presence, and campaigns to maximize market share and RevPAR, while leading a marketing team and managing external partners. This is a chance to influence high-end branding and demand-generation efforts at scale within Marriott's Luxury Collection.

Compensation / Benefits

• health care benefits
• 401(k) plan
• accrued paid time off
• life insurance
• disability coverage
• incentive compensation

Responsibilities

• Develop overarching hotel marketing strategy and email plans aligned with business priorities
• Oversee execution of marketing initiatives and collateral to hit revenue objectives
• Lead demand generation efforts and partnership development (SMR)
• Coordinate monthly budget reconciliation with Finance
• Lead brand positioning and promotional campaigns across continents and brands
• Collaborate with Revenue Management on promotional strategies
• Support group lead generation and OTA strategy with market reviews
• Manage content development (photoshoots) and ensure up-to-date assets for channels
• Measure and report on marketing performance and adjust strategies accordingly
• Manage internal and external partners to ensure timely deliverables
• Develop annual digital marketing plan and partnership strategies
• Own content updates and ensure brand voice across communications
• Manage Public Relations strategy and agency if applicable
• Lead marketing team through hiring, onboarding, performance reviews, and development
• Communicate recommendations to Area Directors of Marketing and executive leadership
• Monitor and optimize SEO efforts in collaboration with agencies
• Lead cluster marketing strategies when applicable
• Maintain alignment with hotel positioning and brand guardianship

Key requirements

• 2-year degree or 4-year bachelor's degree in Business Administration, Sales, or related major with related hospitality sales experience
• experience in Hospitality Sales, Spa Sales or a comparable area (2 years for 2-year degree path; 1 year for 4-year degree path)
• experience in marketing, brand management, or communications within hotels

• relationship management
• negotiation
• communication
• digital marketing planning
• SEO awareness
• campaign measurement and reporting