Senior Marketing Manager

Overview

In this role, you lead marketing for The Ritz-Carlton portfolio, shaping cross-cutting strategies with Sales and Revenue Management. You create and oversee marketing plans that drive topline revenue and support RevPAR/market share goals, while guarding brand integrity across digital channels and partnerships. You will manage internal and external communications and guide property-level activations aligned to brand standards. A key focus is optimizing digital presence and partnerships to unlock growth, with regular performance updates to executives.

Responsibilities

• Develops and oversees the hotel marketing strategy and budget in line with business priorities
• Participates in Sales Strategy Meetings to align marketing with revenue goals
• Reconciles marketing plan with accruals/forecasts
• Leads brand repositioning and activation across properties
• Manages brand voice and ensures consistency across marketing
• Oversees property-level programming and activation in line with brand guidelines
• Drives continental/brand promotions and campaigns
• Collaborates with Revenue Management on promotions and digital strategy
• Manages property email marketing, digital presence, paid media and third-party sites
• Supports group lead generation and analyzes key marketing reports for strategy adjustments
• Oversees internal/external partners to ensure deliverables
• Develops and executes annual digital marketing and partnership plans to maximize revenue
• Oversees OTA strategy with Revenue Management
• Monitors/updates SEO in collaboration with MDS or agency
• Identifies digital marketing opportunities on third-party/local partner sites
• Sets messaging strategy for hotel/group and manages content
• Manages photography distribution, landing pages, and guest communications
• Sets partnership and PR strategies, manages agencies and events
• Identifies outlet marketing opportunities and defines F&B programming with the F&B Director
• Leads asset development (collateral, photoshoots) and measures campaign success
• Maintains relationships with GMs, Sales/Revenue Leaders, and external partners
• Completes other duties as assigned

Key requirements

• 2-year degree in Business Administration, Marketing, Sales, or related major; 3 years in Marketing or related area OR 4-year bachelor's degree; 1 year in Marketing or related area
• experience in hospitality marketing or equivalent
• strong collaboration and cross-functional leadership
• proven ability to manage multiple strategic marketing initiatives
• customer- and brand-focused mindset
• strong communication and negotiation skills

• cross-functional collaboration
• strategic thinking
• excellent communication
• digital marketing strategy
• SEO and content management
• paid media campaigns and analytics