Chief Marketing Officer

Company Description

Matsunoki Ramen + Chicken is a fast-casual ramen and fried-chicken brand in Portland, Oregon, with packed dining rooms, a stand at the Moda Center, and a franchise program on the way. Our core products are co-packed rather than made in a commissary, so every new location serves the same bowl as our first.

Role Description

We're hiring a Chief Marketing Officer and founding partner to help build Matsunoki into a regional brand. The role reports to the CEO and can be hybrid or remote. Portland-based is a plus. Remote candidates should expect up to 10% travel to Portland, with travel expenses covered.

You'll own

• Brand voice, identity and the brand book franchisees will build to
• Growing dine-in and direct ordering through loyalty, email, SMS and social
• Launches for new menu lines and our retail sauces
• Franchise recruitment marketing
• Catering, partnerships, community and press
• The marketing budget, the agencies and freelancers you hire, and monthly reporting on results

Very important: This is a seat for someone who wants to build, not just be paid. You'll start part-time on a modest salary and earn up to 5% equity over 24 months, with the role growing into full-time on a full salary as the company grows. Think of it as investing your skills in a brand you'll help shape and partly own.

Qualifications

• 6+ years in marketing, with 3+ leading the function for a restaurant, food or consumer brand
• Hands-on with digital: social, email and SMS, paid media, and online ordering
• Results you can show in numbers: traffic, sales, repeat rate, acquisition cost
• Comfortable doing the work yourself early on
• Motivated by ownership: you see equity as the main reward and are comfortable with modest cash while we grow
• A plus: franchise marketing, packaged-food launches, or Portland media and community relationships