数字营销专员

About the Role

Medon Inc is a bridal/formalwear e-commerce company. We’re looking for a hands-on Digital Marketing Specialist to grow our TikTok/Instagram/YouTube presence and manage paid campaigns. This role is execution-focused: content planning + basic shooting/editing + paid ads optimization + performance tracking.

Key Responsibilities

• Plan, create, and publish short-form and platform-native content on TikTok, Instagram, YouTube (and Pinterest as needed) to support product launches and promotions.
• Organize content assets and support basic photo/video shooting (in-house), selection, and editing; write captions aligned with brand voice and campaign goals.
• Set up, manage, and optimize paid advertising campaigns (Meta/TikTok/Google/YouTube—experience in any one is acceptable), including targeting, budgeting, creatives testing, and performance improvements.
• Monitor and report key metrics (ROAS, CPA, CTR, CVR, engagement), and use insights to improve content and ad performance.
• Research trends, competitors, and audience insights; propose weekly content and creative ideas that drive reach and conversion.
• Collaborate with the e-commerce/creative team to ensure assets meet platform specs and campaign timelines.
• Maintain simple content calendars and campaign notes; ensure deliverables are organized and on time.

Requirements (Must Have)

• 1+ year hands-on experience in social media marketing OR paid advertising (any platform is fine—Meta/TikTok/Google).
• Strong understanding of TikTok/Instagram/YouTube content formats and what performs.
• Comfortable with basic content tools (CapCut/Canva/Photoshop or similar) and simple analytics/reporting.
• Excellent communication and copywriting skills; detail-oriented and reliable.
• Ability to work on-site in Tustin, CA.
• Portfolio/links required (social accounts, content samples, or campaign examples/results).

How to Apply

Please email [email protected] with

• Resume
• Portfolio/links (TikTok/IG/YouTube/ads examples)
• A short note on which ad platforms you’ve used (Meta/TikTok/Google)