Channel Product Marketing Manager - Wearables and Connectivity

Join Our Innovative Team!

The Meta Reality Labs Channel Product Marketing Organization plays a crucial role in unlocking new channels and reducing sales friction. Our Channel Product Marketing Team influences early-stage product development and roadmaps, crafts impactful go-to-market (GTM) plans, and drives growth within the ecosystem. Exciting times lie ahead as we expand our Wearables Product Marketing Team, following the positive response to the Ray-Ban Meta Smart Glasses and our growing portfolio. We are eager to find a talented Channel Product Marketing Manager to lead GTM strategy and execution for Meta's next-generation devices, focusing on establishing Connectivity within our retail ecosystem.

What You'll Do

• Identify and pursue new opportunities to boost adoption and conversion of connected devices through global Telco, retail, and ecommerce channels.
• Collaborate with cross-functional teams to implement programs that enhance the customer journey and improve conversion rates.
• Develop a strategic framework to align teams and leadership around key objectives and metrics.
• Elevate customer education and create engaging in-store/online experiences, introducing innovative demonstrations that drive purchase intent for connected products.
• Define essential elements including audience segmentation, value proposition, product positioning, promotional strategy, pricing, distribution, and market prioritization for Connectivity.
• Synthesize performance data and customer insights to continuously refine the path to purchase and inform future GTM strategies.

Minimum Qualifications

• 7+ years of experience in Consumer Electronics or Telco, focusing on driving sales and business growth for Connectivity.
• Proven track record in setting strategy and executing net-new initiatives.
• Ability to synthesize insights and translate them into actionable plans that achieve business goals.
• Experience collaborating with sales, marketing, and external partners on high-impact campaigns.
• Comfortable working in cross-functional, matrixed environments with a high degree of ambiguity.
• Skilled in creating executive-level documents and presentations tailored for leadership audiences.
• Background working across diverse sales distribution channels such as online, brick-and-mortar, and partner-led.
• BA/BS degree.

Preferred Qualifications

• Experience in Consumer Electronics hardware, partnerships, and channel execution.
• Able to influence teams to deliver first-of-their-kind initiatives, utilizing goal-setting and stakeholder communication.
• 7+ years in product marketing and/or technology.
• MS/MBA degree or equivalent experience.

Compensation

$160,000/year to $224,000/year + bonus + equity + benefits

Industry: Internet

Meta is an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based on race, religion, color, national origin, sex, sexual orientation, gender identity, age, disability, or other legally protected characteristics. We also consider qualified applicants with criminal histories. Meta participates in the E-Verify program in certain locations, as required by law. We are committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know.