
Marketing Manager
- Location
- West Virginia
- Arrangement
- On-site
- Type
- Full-time
- Posted
- Closes
Marketing Manager
Metropolitan Air Technology
Job Description
Reports to: VP of Sales & Marketing
Position Summary
Metropolitan Air Technology (MAT) is seeking a hands-on Marketing Manager to coordinate and execute marketing activities that support our sales team and business growth. Working closely with the VP of Sales & Marketing, this person will manage marketing projects, maintain website and digital content, coordinate trade shows, develop sales materials, and support product launches and campaigns. The VP will set overall marketing direction, market priorities, and investment decisions. The Marketing Manager will turn those priorities into an organized calendar of activities, contribute ideas, and coordinate internal teams and outside specialists to deliver the work. The ideal candidate is organized, communicates clearly, and enjoys learning about technical products.
Key Responsibilities
- Marketing coordination. Maintain the marketing calendar, manage deadlines, and coordinate approvals with Sales and Product Management. Track project spending against approved budgets and keep stakeholders informed.
- Sales materials and messaging. Create and update brochures, presentations, product literature, email communications, and social media content. Help refine messaging using direction and technical input from the team.
- Website and digital campaigns. Keep website content and product information current. Coordinate website improvements and execute email and digital campaigns, working with outside specialists for technical or specialized needs.
- Trade shows and events. Manage registration, booth arrangements, vendors, promotional materials, shipping, and event logistics. Coordinate lead capture and timely handoff to Sales for follow-up.
- Product launches and channel support. Coordinate launch materials and communications with Sales and Product Management. Provide representatives, distributors, and online resellers with accurate product content and marketing assets.
- Lead tracking and vendor coordination. Organize campaign inquiries, route leads to Sales, and track basic activity and results. Coordinate agencies, freelancers, designers, and other vendors to deliver work on time.
Qualifications
- Approximately 3-5 years of relevant marketing experience, with a record of completing projects and
supporting sales or business objectives.
- Strong writing, editing, organization, and project coordination skills, with attention to accuracy and
deadlines.
- Practical experience creating marketing content and using common tools for presentations, email
campaigns, social media, or website updates.
- Ability to work with Sales, Product Management, and outside vendors, ask questions, and turn technical information into clear customer communications.
- Comfort reviewing basic marketing results, such as website activity, email engagement, campaign
inquiries, and event leads.
- A hands-on approach, willingness to learn MAT products and customers, and sound judgment about when to involve a specialist.
Preferred Experience
The following experience is helpful; candidates do not need to bring every item.
- Marketing in HVAC, manufacturing, building products, or another B2B technical industry.
- Exposure to air-control or air-distribution products, such as dampers, fire and smoke dampers, louvers, grilles, registers, or diffusers.
- Trade show coordination, product launches, or support for manufacturer representatives, distributors, or OEM customers.
- Familiarity with CRM systems, website content management, email platforms, basic design tools, or online reseller product content.
What Success Looks Like
- Marketing activities are organized, completed on time, and aligned with agreed priorities and budgets.
- Sales has accurate, useful materials, and customers can find current product information online.
- Trade shows and product launches are well coordinated, with clear communications and timely lead handoffs.
- Campaign results are reviewed regularly with Sales, and practical improvements are made over time.
