Digital Marketing Manager - Mindlance

Mindlance

Location
Newark, NJ
Arrangement
Remote
Type
Contract
Posted
Closes

Overview

Find out if this opportunity is a good fit by reading all of the information that follows below.

In this temporary role, you will plan, execute, and optimize paid digital marketing programs to support Audience Engagement goals. You’ll own campaigns across social and display channels, leveraging data and testing to drive performance. You will partner with cross-functional teams to ensure timely, accurate delivery aligned with business objectives. Your work will focus on measurement, insights, and iterative optimization to unlock growth. This position offers a hands-on opportunity to shape data-driven marketing at scale in a flexible, remote setup.

Compensation / Benefits

  • 100% remote

Responsibilities

  • Plan, execute, and optimize paid digital campaigns across channels (social, display) and test new paid channels
  • Manage campaign setup, launches, pacing, monitoring, and performance to meet objectives
  • Identify and resolve issues affecting performance, timelines, targeting, or data quality
  • Design and run A/B and multivariate tests across audiences, creative, messaging, and channels
  • Identify opportunities to improve effectiveness via new channels, audience strategies, data applications, and process improvements
  • Own marketing performance reporting, dashboards, and business reviews
  • Analyze data to identify trends, risks, and drivers of performance
  • Pull and analyze data using SQL, Excel/Google Sheets, Tableau, and other BI tools
  • Ensure data accuracy through QA, reconciliation, and validation
  • Manage multiple programs with timelines, dependencies, and stakeholder accountability
  • Maintain campaign documentation, requirements, reporting, and project trackers
  • Support strategic initiatives and ad hoc analyses contributing to broader objectives
  • Collaborate with Audience Engagement, Presales, Sales, Analytics, Product, Operations, Finance and others

Key requirements

  • 4+ years of experience in digital marketing, paid media, performance marketing, or related field
  • Hands-on experience managing paid digital marketing campaigns
  • Strong understanding of paid media channels, optimization, targeting, segmentation, and metrics
  • Experience xklufbp developing and analyzing A/B and multivariate tests and translating results into recommendations
  • Proficiency in Excel or Google Sheets; experience with SQL, Tableau, or similar BI tools preferred
  • Experience building performance reports, dashboards, and business-facing presentations
  • Strong analytical, data-driven mindset and ability to communicate insights clearly
  • Attention to detail, ownership, and accountability
  • Strong stakeholder management and cross-functional collaboration skills
  • stakeholder management
  • clear communication
  • cross-functional collaboration
  • paid media optimization
  • campaign management
  • A/B and multivariate testing

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