Social Media and Marketing Manager

Job Summary

We are seeking an energetic and innovative Social Media and Marketing Manager to elevate our brand presence across digital platforms. In this dynamic role, you will craft compelling content, develop strategic marketing campaigns, and foster meaningful relationships with our audience. Your expertise will drive engagement, boost brand awareness, and support our overall marketing objectives. This paid position offers an exciting opportunity to lead creative initiatives and make a tangible impact in a fast-paced environment.

Responsibilities

• Develop and execute comprehensive social media strategies across platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok to increase visibility and engagement.
• Create high-quality content including graphics, videos, photography, and written posts that align with brand voice and marketing goals.
• Manage social media calendars using tools like Hootsuite or Buffer to ensure consistent posting schedules.
• Monitor social listening tools to track brand mentions, industry trends, and customer feedback; respond promptly to foster community engagement.
• Implement SEO best practices and conduct keyword research to optimize content for search engines and improve organic reach.
• Analyze web analytics and social media metrics using Google Analytics and other tools to measure campaign performance; adjust strategies accordingly.
• Coordinate with public relations teams to enhance branding efforts and manage online reputation through proactive relationship management.
• Oversee paid advertising campaigns on platforms like Facebook Ads, ensuring targeted outreach and ROI optimization.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) for visual content creation; proofread all materials for accuracy and consistency.
• Support e-commerce initiatives by integrating social media marketing strategies that drive traffic and sales.

Qualifications

• Proven experience in social media management, digital marketing, or related roles with a strong portfolio of successful campaigns.
• Proficiency in social listening tools, web analytics (Google Analytics), and scheduling applications such as Hootsuite or Buffer.
• Skilled in graphic design and video editing using Adobe Photoshop, Illustrator, Premiere Pro or similar software.
• Knowledge of SEO techniques, keyword research, Facebook Advertising, and branding principles.
• Excellent written communication skills with an eye for proofreading and detail orientation.
• Ability to analyze data insights to inform strategic decisions; experience with Google Analytics is preferred.
• Strong relationship management skills to engage with audiences, partners, and stakeholders effectively.
• Creative mindset with the ability to generate innovative content ideas that resonate across diverse audiences. Join us as we harness the power of digital storytelling to connect brands with communities! This role is perfect for passionate marketers eager to make a difference through vibrant content creation, strategic planning, and impactful engagement—helping us shape the future of our brand online!

Pay: $47,941.14 - $57,735.57 per year

Work Location: Remote