Senior Vice President of Marketing

Confidential

Senior Vice President of Marketing

About the Company

Leading provider of innovative in-person & virtual physical therapy programs specifically designed for women.

Industry

Health, Wellness and Fitness

Type

Privately Held, VC-backed

Founded

2007

Employees

51-200

Specialties

women's health
pelvic health
physical therapy
pelvic floor physical therapy

About the Role

We are seeking a dynamic Senior Vice President of Marketing to lead the charge in developing and executing a robust marketing strategy. This essential leadership position focuses on building a premier marketing function that propels patient acquisition and retention while facilitating market expansion. The right candidate will balance growth initiatives with compelling brand storytelling, oversee the complete marketing funnel, and ensure the company's mission is inherently integrated across all marketing and communications platforms. A crucial responsibility entails driving demand generation, especially in the realm of virtual care, alongside setting clear metrics and KPIs to gauge success.

The ideal candidate will possess a minimum of 10 years' experience in marketing leadership, showcasing a strong background in performance marketing and growth strategies. While knowledge of healthcare is highly advantageous, it is not a strict requirement. This role requires a strategic thinker who is also hands-on, with a strong data-driven approach and deep insight into full-funnel marketing. We are looking for a mission-oriented, empathetic leader who excels at building and managing a high-performing team. Agility, resourcefulness, and a profound dedication to enhancing patient care are critical, especially as we expand rapidly. If you're creative, scrappy, and deeply committed to making a positive impact, we want to hear from you!

Senior Vice President of Marketing