You’ll play a pivotal role in setting the company’s US marketing direction, building brand awareness, and driving growth. We’re looking for someone who’s creative, highly experienced in building successful marketing strategies and campaigns, and has deep industry knowledge to help us position and grow our brand in a yet-to-be-known market.

As our Marketing Director/Manager, you’ll be responsible for the following:

Responsibilities

Define, build, and execute an end-to-end marketing strategy
Build strategic advertising campaigns and oversee any necessary external vendors for execution
Build a brand identity that aligns with our mission, vision, and values
Ensure consistency across all marketing channels
Leverage data to refine marketing campaigns and help achieve excellent ROI
Work closely with the GHQ (Tokyo) to develop a cohesive business strategy that enables growth
Define and manage marketing budgets, ensuring that all resources are used optimally
Locate and build strong relationships with strategic partners in our industry to improve our market presence

Qualifications

Bachelor's degree in Marketing, Business, or related field; an MBA is a plus
Proven experience and track record in a senior marketing role, preferably within BtoC consumer goods
Exceptional leadership skills
Strong analytical abilities with a penchant for data-driven decisions
Excellent communication, negotiation, and interpersonal skills
Proficiency in modern digital marketing tools and platforms
Experience in planning influencer campaigns

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US Marketing Director