You’ll play a pivotal role in setting the company’s US marketing direction, building brand awareness, and driving growth. We’re looking for someone who’s creative, highly experienced in building successful marketing strategies and campaigns, and has deep industry knowledge to help us position and grow our brand in a yet-to-be-known market.
As our Marketing Director/Manager, you’ll be responsible for the following:
Responsibilities
- Define, build, and execute an end-to-end marketing strategy
- Build strategic advertising campaigns and oversee any necessary external vendors for execution
- Build a brand identity that aligns with our mission, vision, and values
- Ensure consistency across all marketing channels
- Leverage data to refine marketing campaigns and help achieve excellent ROI
- Work closely with the GHQ (Tokyo) to develop a cohesive business strategy that enables growth
- Define and manage marketing budgets, ensuring that all resources are used optimally
- Locate and build strong relationships with strategic partners in our industry to improve our market presence
Qualifications
- Bachelor's degree in Marketing, Business, or related field; an MBA is a plus
- Proven experience and track record in a senior marketing role, preferably within BtoC consumer goods
- Exceptional leadership skills
- Strong analytical abilities with a penchant for data-driven decisions
- Excellent communication, negotiation, and interpersonal skills
- Proficiency in modern digital marketing tools and platforms
- Experience in planning influencer campaigns
