Senior Brand Manager, Whiskey (American Whiskey)

Position

Are you ready for a world of possibilities?

You embark on a career journey with the leaders of luxury wines, champagnes, and spirits, within the prestigious LVMH Group. From nature to communities, you’ll craft unforgettable experiences that drive the collective success of our 26 Maisons – each one with a unique heritage and set within the most remarkable terroirs the world has to offer. You enter a world of possibility where career development opportunities across our Maisons, our 5 global regions, and the entire LVMH Group, are unmatched. You join a passionate community of talents that spans four generations and combines a wealth of roles and skillsets from the roots of the vine to the glass and everything in between. You discover our essential relationship with our terroirs, and how we nurture and preserve the soils which are the source of our singular products. Our global Living Soils Living Together program has four key commitments for 2030: regenerating soils, mitigating our climate impact, engaging society, and empowering our people. You will share in our passion for hosting, for art-de-vivre as well as our pride in creating products that celebrate life’s most memorable milestones, while always experienced through measured, responsible tasting.

Moët Hennessy is proud to promote a diverse, equitable and inclusive working environment for all. As an employer, Moët Hennessy offers unique journeys throughout its global ecosystem, opportunities to develop new skills and grow professionally. If you want to inspire and be inspired, to craft experiences and experience the best in craftsmanship, this is where you’ll flourish.

The Senior Brand Manager; Whiskey supports the development of the American Whiskey marketing strategy and oversees the execution of its marketing programming and activations across all markets and channels in the U.S, in alignment with Maison brand strategy and the broader MHUSA 2030 Strategy. This role works collaboratively with all key stakeholders to identify and build long-term connections with core consumers - rooted in data-driven decision making, leveraging both business and consumer insights - and to develop programming and creative that builds equity and drives profitability.

Office/Location: Hybrid 3x a week based out of NYC Office

Job Responsibilities

Marketing Strategy & Execution

• Develop Whiskey marketing strategies, in partnership with Sr. Brand Director, Whiskies, and in alignment with the U.S. Whiskey portfolio and broader Maison strategies and plans
• Provide clear strategic marketing direction to the Commercial team and other key stakeholders, and support the delivery of prioritized brand goals, objectives, and KPIs
• Drive the development and execution of 360-degree brand programs and activations firmly rooted in knowledge of the target audience, consumer insights, and growth space research, to achieve volume, profit and brand health targets
• Oversee the execution of all brand programs, in collaboration with Strategy and Business Planning, Consumer Engagement, Commercial organization, CC&I, and Consumer Insights teams, and other key stakeholders
• Manage and support the development of creative strategy and execution of new campaign work
• Ensure the delivery of brand KPIs and all performance metrics, in alignment with brand plans and MHUSA business objectives
• Always keep a finger on the pulse of culture & the competitive environment, demonstrating a firm grasp on the evolving landscape and activity of spirits brands in the U.S to inform planning and execution
• Develop product expertise and a strong sense of market dynamics through training, market visits, and frequent customer interactions

Profitability

• Drive the Brand Marketing team to deliver annual and long-term profit targets
• Partner with Finance to define, track and deliver brand profit goals
• Manage the A&P deployment strategy, ensuring A&P spend is prioritized against business & brand objectives and managed to budget
• Maintain brand A&P in MAP and oversee phasing and pacing, ensuring alignment with all reporting targets throughout the year (LE1, LE2, Landing)

Stakeholder Relationships

• Develop relationships with Strategy and Business Planning, Consumer Engagement, Commercial Team, CC&I Team, Corporate Communications, Finance, Legal, HR, and IT to build and maintain commitments that enable the delivery of brand priorities and objectives
• Build and maintain collaborative relationships with the Maison to ensure ongoing alignment and prioritization of U.S. specific objectives
• Build and maintain successful relationships with agency business partners, distributors and other third-party stakeholders to continually ensure their commitment to delivering brand objectives; act as key point of contact for all third-party agencies
• Create strong working relationships with Regional Brand Managers, working in conjunction to deliver programs that meets the needs of their markets within agreed upon timelines

Profile

Other

• Maintain a flexible and adaptable mindset by continually evaluating, revising and responding with agility to meet rapidly evolving business needs, and perform other functions and duties as assigned
• Ensure on-time delivery of all programs and tools, and sharing of relevant information with key stakeholders
• Approach each project and interaction with a positive and can-do attitude

Education

Bachelor’s Degrees, or MBA Degree and/or years of equivalent experience.

Professional Experience

• 7+ years of progressive marketing experience, preferably in wines/spirits, luxury, or consumer packaged goods brand marketing
• Experience in the U.S. wines and spirits 3-tier system preferred

Practical/Technical Knowledge

• Understanding of brand strategy development in a commercial context
• Strong commercial orientation and a deep understanding of the marketing/sales relationship
• Strong financial orientation and a deep understanding of levers such as depletions, sales, DOI and P&L management
• Strong expertise across all functions within the organization
• Experience developing and executing both ATL and BTL programs, including but not limited to media, experiential, PR, drinks strategy, trade advocacy, sampling, retail visibility, etc.
• Experience managing agencies and third party vendors
• Ability to successfully adapt to a variety of work styles and preferences
• Ability to manage both up and down
• Demonstrated success influencing cross-functional key stakeholders, including senior leaders
• Highly refined communication and presentation skills
• Strong analytical skills to support data-driven decision making
• Proven ability to lead creative strategy, including campaign development and deployment
• Knowledge of Spanish Language a plus

Additional Information

Health and Wellness: medical, dental, vision, mental health support resources, fertility and family building programs. Financial Benefits: competitive salary, retirement savings plan (e.g., 401(k) with company match), financial coaching, legal resources, commuter benefits, pet, renter, home and auto group rates, life insurance and disability coverage. Work-Life Balance: hybrid work schedule, generous paid time off (PTO) policy, including vacation, sick leave, personal and wellness days and paid parental leave. Professional Development: opportunities for training and continuing education, tuition reimbursement. Employee Perks: Plum Benefits and Perkspot.

External applicants must be currently authorized to work in the United States on a full-time basis.

Moët Hennessy USA, Inc. is an equal opportunity/affirmative action employer. Moët Hennessy USA, Inc. considers candidates without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, age, disability, veteran status, or any other characteristic protected by applicable law.