Marketing and Events Director

Company: Rocky Mountain Hot Tub Holdings (parent company to Mountain Hot Tub, Aqua Vita Spas, Crystal River Spas, and Wolfgang's Spa Works)

Location: Colorado, Montana, Wyoming or New Mexico

Total Compensation Range: $125,000 - $165,000

Job Summary: Rocky Mountain Hot Tub Holdings is seeking a hands-on, growth-minded Marketing and Events Director to own marketing across our 11 location (and growing) hot tub and sauna sales and service businesses in resort communities in Montana, Wyoming, Colorado and New Mexico that will report to the President and be a part of the Executive Leadership team. The Marketing and Events Director will manage a 2027 annual marketing budget of approximately $1.75 million and a team of two, and will be accountable for the full funnel (brand, digital, events and lead generation) that drives showroom traffic, spa and sauna sales and brand awareness growth. The ideal candidate brings the energy to plan and run high-volume, seasonal outdoor sales events and semiannual in-store sales events, the analytical discipline to measure the return on every marketing dollar, and the strategic judgment to help shape our brand as we continue to grow through acquisition. This position must live in one of our existing markets (Colorado, Montana, Wyoming, or New Mexico) and be willing to travel to all stores for events. When not traveling, this position may have the ability to work remote.

Perks and Benefits

At RMHTH we take care of our team like they are family. Here's what you can expect when you join us:

• Competitive compensation package
• Comprehensive training to ensure you reach your full potential
• Benefits package including 401(k) with up to a 4% match, health insurance, paid time off, HSA employer contributions with eligible medical plans, FSA with eligible medical plans, and Dependent Care FSA options
• Opportunities for growth within our dynamic and ambitious team

Essential job functions

Strategy and Brand

Develop and execute the annual marketing plan and promotional calendar across all RMHTH brands (Mountain Hot Tub, Aqua Vita Spas, Crystal River Spas and Wolfgang's Spa Works) and existing markets (Bozeman, Big Sky, Helena, Butte, Missoula, Whitefish, Jackson, Steamboat Springs, Aspen and Taos)

Lead marketing launch plans for new markets and integration of marketing for acquired businesses

Establish brand standards (logo, voice, signage, vehicles, uniforms and showroom merchandising) and ensure consistent execution across locations

Lead the brand architecture decision across Mountain Hot Tub, Crystal River Spas, Aqua Vita Spas, and Wolfgang's Spa Works evaluating a unified brand versus an endorsed approach (e.g., "Aqua Vita Spas, a Mountain Hot Tub Company"), and execute the chosen strategy

Coordinate with manufacturer partners on promotions, product launches and co-op programs

Events and Promotions

Own the advertising and marketing for outdoor event program end to end, including tent sales, parking-lot and off-site events, home and garden shows and community events: site selection, permits, vendor contracts, inventory, signage and inflatables, staffing and post-event review

Plan and execute our semiannual in-store sales events, including offer, pricing and financing promotions developed with sales leadership and General Managers

Build repeatable event playbooks, checklists and timelines so events run consistently in every market

Drive pre-event demand and post-event follow-up through paid media, email/SMS and local media, with lead capture at every event

Measure each event's results (traffic, leads, units sold, revenue and gross margin) against its cost

Build sponsorships and community relationships in our mountain-town markets

Digital and Performance Marketing

Own the full funnel: paid search, paid social, SEO and local SEO (Google Business Profiles and reviews), websites, email/SMS and customer nurture

In coordination with your team, manage our websites and online lead capture, continuously improving conversion rates

Implement lead-source tracking and attribution with sales and our ERP/CRM systems, and report cost per lead, cost per sale and return on ad spend by channel and market

Oversee creative and content production, including photo/video, social content, print, direct mail and signage

Select and manage media vendors, and negotiate rates and contracts

Leadership, Budget and Reporting

Directly manage, coach and develop a team of two marketing specialists (organized by channel or by geography across Montana and Colorado) while remaining hands-on in execution

Own the annual marketing budget of approximately $1.75 million, allocating spend across channels, markets and events based on measured returns

Partner with Regional Managing Directors and General Managers to support local market goals, serving as the marketing resource for each location

Report monthly on marketing KPIs and budget versus actual to executive leadership

Responsible for hiring, goal-setting and performance management of the marketing team with HR support

Other

Motivated to become a hot tub expert

Ability to travel regularly to our locations, including evenings and weekends during events

Other duties as needed/assigned

Requirements

Qualifications

7+ years of marketing experience

Proven experience in multi-location retail, home services or big-ticket consumer products preferred (e.g., hot tubs and pools, mattresses, HVAC, roofing, furniture, powersports/RV or home improvement)

Demonstrated track record planning and running high-volume sales events, such as tent sales, off-site promotions or consumer shows, with measurable sales results

Hands-on experience with paid search, paid social, SEO and marketing analytics, including managing agencies

Experience with multi-brand marketing, brand consolidation or integrating acquired businesses is a plus

Ability to work weekends and holidays as needed to coordinate and execute marketing initiatives and sales events

Must live in, or have reasonable commuting ability, to the locations under your purview as needed

Skills and abilities

Strong leadership and a player-coach mindset: able to set strategy, motivate a small team and roll up your sleeves

Data-driven, with working knowledge of Google Analytics, Google Ads, Meta Ads Manager, CRM/marketing automation tools and Excel

Excellent project management and organizational skills, with the ability to run multiple events and campaigns at once against firm deadlines

A creative eye for brand, design and copy; working knowledge of Canva or Adobe Creative Suite

Excellent verbal and written communication skills, and the ability to communicate effectively across all stakeholders, from bottom to top

Strong negotiation skills with vendors, media outlets and event venues

The ability to analyze situations and make sound decisions under pressure, including on event day

Experience managing budgets with a focus on return on investment

Tech savvy; ability to learn relevant business software

Please be sure you're applying directly through the Mountain Hot Tub Careers page (Mountainhottub.com, then click on Careers - the URL should be sponsored by Paylocity), or through the sponsored ad on Indeed. We cannot guarantee that applications submitted through any other third party will make it to us.

Application Deadline

We will accept applications through November 15th, 2026. Review of applications will begin on October 14th, 2026, though the posting may close earlier if a qualified candidate is selected.