Social Media, Marketing & Pop-Up Events Intern

Social Media, Marketing & Pop-Up Events Intern

NajeéNichole Co. | Twin Cities, Minnesota

Position: Part-Time Internship

Hours: 8–24 hours per week

Compensation: $11.41/hour base rate, subject to applicable local minimum wage requirements, plus 10% commission on eligible pop-up sales

Schedule: Flexible weekday hours with occasional weekend events

Work Arrangement: Hybrid — remote administrative and marketing responsibilities with in-person vendor events throughout the Twin Cities

About NajeéNichole Co.

NajeéNichole Co. is a growing wellness and self-care brand specializing in mobile massage, assisted stretch therapy, and handcrafted body care products, including body butters, goat milk soaps, mineral bath teas, rose water, and lip glosses.

We're seeking a creative, motivated, organized, and dependable intern to support our social media presence, marketing efforts, pop-up events, and retail operations.

This is a hands-on opportunity to gain real-world experience in digital marketing, brand development, event coordination, merchandising, customer service, and small-business operations.

Key Responsibilities1. Social Media Management & Content Creation

Manage and support the brand's presence across Instagram, Facebook, and TikTok.

• Develop and maintain an organized social media content calendar.
• Create engaging posts, Stories, Reels, TikTok videos, and other short-form content.
• Photograph and film products, packaging, displays, behind-the-scenes activities, and pop-up events.
• Edit photos and videos using Canva, CapCut, or similar tools.
• Write engaging captions, calls to action, and promotional copy consistent with the brand's voice.
• Schedule and publish approved content across social media platforms.
• Repurpose content across platforms while adjusting formats and messaging appropriately.
• Research relevant social media trends, trending audio, hashtags, and content ideas.
• Promote upcoming pop-up events, new products, bundles, special offers, and wellness services.
• Monitor comments and direct messages, responding to routine inquiries using approved information.
• Direct customers to the business website, booking platform, or appropriate contact channels.
• Encourage customer engagement and help develop an active online community.
• Monitor engagement, reach, follower growth, and other relevant performance metrics.
• Provide recommendations for improving content performance and brand visibility.

2. Marketing, Branding & Promotions

Assist in developing and executing marketing initiatives to increase brand awareness, attract new customers, and encourage sales.

• Brainstorm marketing campaigns, seasonal promotions, and creative content ideas.
• Assist with designing promotional flyers, digital graphics, product announcements, and event advertisements.
• Maintain consistent branding across marketing materials and platforms.
• Research potential collaborations with local creators, community organizations, small businesses, and event organizers.
• Identify promotional opportunities relevant to the brand's target audience.
• Assist with announcing and promoting special offers and product launches.
• Help develop marketing strategies that drive website visits, service bookings, and product purchases.
• Collect approved customer-generated content, photos, testimonials, and reviews for marketing use.
• Monitor competitor activity and emerging trends in beauty, self-care, wellness, and handmade products.
• Assist with evaluating the effectiveness of marketing campaigns.

3. Pop-Up Event Research & Vendor Coordination

Identify, research, organize, and coordinate profitable vendor opportunities throughout the Twin Cities.

• Research vendor markets, festivals, craft fairs, community gatherings, wellness events, and other pop-up opportunities.
• Identify events that align with NajeéNichole Co.'s products, target audience, and brand identity.
• Evaluate event opportunities based on location, vendor fees, expected attendance, audience demographics, competing vendors, and sales potential.
• Contact event organizers to confirm availability, requirements, deadlines, and participation costs.
• Research vendor rules, product restrictions, insurance requirements, and applicable event policies.
• Prepare vendor applications and supporting information for approval.
• Submit applications and coordinate participation when authorized.
• Maintain a calendar of upcoming events, application deadlines, payment deadlines, setup times, and event hours.
• Organize event confirmations, receipts, vendor instructions, and contact information.
• Coordinate event logistics and communicate relevant details before each event.
• Track vendor fees, expenses, estimated revenue, and actual sales to assist in evaluating event profitability.
• Identify opportunities to participate in recurring or high-performing events.
• Recommend events based on potential return on investment.

4. Pop-Up Booth Setup, Merchandising & Breakdown

Help ensure the brand's pop-up displays are attractive, organized, professional, and ready for customers.

• Assist with planning booth layouts, product placement, and visual merchandising.
• Prepare and organize products, signage, price displays, promotional materials, and event supplies.
• Help pack, transport, load, and unload event merchandise and equipment as arranged.
• Assist with assembling and dismantling tables, displays, backdrops, canopies, and other booth equipment.
• Arrange products to create an appealing, cohesive shopping experience.
• Maintain clean, organized, fully stocked product displays throughout events.
• Display accurate product prices, bundle offers, and promotional signage.
• Monitor inventory levels and replenish products as needed.
• Ensure event setup complies with organizer requirements and safety guidelines.
• Capture booth photos and videos for social media marketing.
• Assist with packing remaining inventory, securing equipment, and cleaning the event area after closing.

5. Retail Sales, POS & Customer Service

Provide a welcoming customer experience while supporting sales at vendor events.

• Greet customers and introduce them to NajeéNichole Co. products and services.
• Explain product features, ingredients, fragrances, pricing, and available bundles using approved information.
• Help customers discover products that match their interests and preferences.
• Demonstrate or present products when appropriate and authorized.
• Recommend complementary products, bundles, and promotional offers.
• Process purchases accurately using the company's point-of-sale (POS) system.
• Accept approved payment methods and provide receipts when requested.
• Apply approved promotions, discounts, and bundle pricing.
• Maintain accurate transaction and sales records.
• Monitor cash handling and payment-processing accuracy.
• Assist with tracking products sold and remaining inventory.
• Answer customer questions and resolve routine concerns professionally.
• Refer refunds, complaints, sensitive questions, and unusual situations to the business owner.
• Encourage customers to follow the brand on social media and explore additional products or services.
• Assist with tracking customer feedback, popular products, and common purchasing questions.
• Follow approved procedures for protecting customer information and securing POS access.

6. Inventory & Event Preparation

Support accurate inventory management and event readiness.

• Count and organize finished products before and after events.
• Prepare products for transport, including packaging and labeling checks.
• Help maintain product inventory lists and event packing checklists.
• Identify low-stock products and communicate replenishment needs.
• Track event sales quantities and remaining merchandise.
• Help organize event supplies, packaging, shopping bags, and promotional materials.
• Report damaged, missing, or improperly labeled products.
• Assist with identifying bestselling and slow-moving products.
• Support improvements to booth organization and product presentation.
• Maintain appropriate handling and cleanliness standards for products.

7. Reporting, Communication & Administrative Support

• Provide concise weekly updates on completed work, upcoming priorities, and outstanding tasks.
• Maintain organized content calendars, event trackers, and relevant business documents.
• Track social media growth and engagement.
• Prepare event summaries documenting sales, expenses, bestselling products, and customer feedback.
• Monitor assigned deadlines and communicate potential scheduling conflicts.
• Identify challenges and recommend practical improvements.
• Maintain professional communication with customers, event organizers, and business contacts.
• Keep business information, login credentials, customer information, and internal materials confidential.
• Complete other related marketing, event, and retail support tasks within the agreed scope of the position.

Preferred Qualifications

• Familiarity with Instagram, Facebook, and TikTok.
• Experience creating short-form videos, social media graphics, or digital content.
• Basic knowledge of Canva, CapCut, or similar creative applications.
• Strong organizational and time-management skills.
• Clear written and verbal communication.
• Friendly, professional, and comfortable communicating with customers.
• Ability to work independently and follow established guidelines.
• Reliable attendance and willingness to participate in occasional weekend events.
• Basic computer literacy and willingness to learn new software.
• Interest in wellness, beauty, body care, entrepreneurship, retail, or marketing.
• Ability to assist with transporting, organizing, and setting up event supplies, with reasonable accommodation as applicable.

Previous experience in marketing, retail, event planning, or customer service is preferred but not required.

Students, recent graduates, and individuals looking to build their professional experience are encouraged to apply.

Compensation & Opportunities

• Hourly compensation starting at $11.41, with higher rates where required by applicable law.
• Additional 10% commission on eligible net pop-up sales personally processed, subject to the written commission policy.
• Approximately 8–24 hours of work per week.
• Flexible scheduling with occasional weekends.
• Practical experience in social media marketing, brand development, event management, visual merchandising, retail sales, and entrepreneurship.
• Opportunities to contribute creative ideas and develop portfolio-worthy work.
• Direct exposure to the operations of a growing small business.

Performance Expectations

The ideal candidate will consistently demonstrate:

• Timely creation and publication of approved social media content.
• Consistent brand presentation and positive customer engagement.
• Organized tracking and identification of relevant vendor opportunities.
• Reliable event preparation, attendance, setup, and breakdown.
• Accurate POS transactions and inventory records.
• Professional customer service and proactive sales engagement.
• Clear communication, dependability, and attention to detail.
• Responsible handling of company equipment, inventory, business accounts, and confidential information.

Specific content targets, sales goals, and event assignments will be established based on weekly availability and business priorities.

Interested candidates should email hello@najeenichole.com with:

• A resume or brief summary of relevant experience.
• A short introduction explaining their interest in the position.
• Examples of social media content, creative projects, or event experience, if available.
• Their general weekly availability, including weekend availability.

Email subject: Social Media & Pop-Up Events Intern Application

NajeéNichole Co.

Mobile Massage, Assisted Stretch Therapy & Handcrafted Self-Care

Website: najeenichole.com

Instagram: @najeenichole.co

Pay: $12.00 per hour

Work Location: Hybrid remote in Columbia Heights, MN 55421