Lifecycle Marketing Manager

Job Description

Lifecycle Marketing; Relationship Marketing; Program Management; Campaign Strategy; Executive Presentations; Stakeholder Management; CRM Strategy; Growth Marketing,Journey Orchestration; Loyalty Marketing

Loyalty Programs; Customer Lifecycle; Retention Marketing; Starbucks Rewards; CRM Marketing; Consumer Marketing; Journey Optimization; Behavioral Segmentation; loyalty marketing; Membership Marketing; Executive Storytelling; Member Benefits

Lead end-to-end lifecycle and loyalty marketing programs from strategy planning and execution through performance measurement and optimization.

Develop customer engagement retention and reactivation strategies that drive usage loyalty and long-term customer value across Microsoft Rewards and Bing.

Present campaign strategies business performance customer insights and recommendations to senior leadership including Director GM and VP audiences.

Analyze campaign performance customer behavior and engagement trends to identify growth opportunities and inform business decisions.

Partner with Product Analytics Creative Engineering and Operations teams to deliver integrated customer marketing initiatives.

Drive segmentation personalization experimentation and customer journey optimization to improve program effectiveness and business outcomes.

Own executive reporting KPI tracking and quarterly business reviews translating complex data into actionable insights.

Influence marketing strategy through strong stakeholder management thought leadership and customer-centric decision making.

Preferred Background

Experience leading loyalty or membership programs such as Starbucks Rewards Marriott Bonvoy Hilton Honors American Express Membership Rewards Target Circle Sephora Beauty Insider Nike Membership or Amazon Prime engagement programs.

Demonstrated success creating and scaling customer retention engagement and loyalty initiatives.

Proven ability to balance strategic leadership with hands-on execution in a fast-paced data-driven environment.

Past experience in marketing for any of these companies are a bonus Starbucks Sephora Nike Target Chipotle Panera