Social Media and Marketing Manager

We are looking for a creative, organized, and proactive Social Media & Marketing Manager to oversee the digital presence of our family of fashion brands, specializing in South Asian bridalwear, menswear, sarees, fabrics, and ethnic fashion.

This role requires a combination of creativity, content creation, social media management, customer engagement, and marketing strategy. The ideal candidate is passionate about fashion, understands social media trends, and can create engaging content that drives brand awareness, builds community, and supports sales.

You will be responsible for managing multiple social media accounts, producing original content in-store, engaging with customers, and building a cohesive digital presence across platforms.

Key Responsibilities1. Social Media Management

• Manage and grow 5–7 business Instagram accounts, including:
• Create and publish daily Instagram posts, Reels, and Stories tailored to each brand's audience.
• Respond promptly to direct messages, comments, product inquiries, and customer interactions.
• Proactively engage with relevant creators, fashion accounts, brides, influencers, and similar businesses.
• Maintain an organized content log to track featured products, outfits, clients, and previously published content.
• Plan and schedule content at least one month in advance using tools such as Later or similar social media management platforms.
• Monitor and analyze Instagram Insights, including reach, engagement, audience growth, and content performance, and use the data to improve the social media strategy.

2. Content Creation & Production

• Develop creative content ideas that align with each brand's identity, audience, and marketing goals.
• Film, photograph, edit, and publish engaging content featuring products, styling tips, store experiences, customer transformations, and real brides.
• Coordinate and film content with real brides and customers visiting the store, capturing authentic experiences and showcasing our collections.
• Edit videos and photos to create high-quality Reels, short-form videos, and other engaging social media content.
• Stay up to date with social media trends, viral audio, popular formats, and emerging content strategies.
• Develop content that highlights our products, craftsmanship, customization services, and unique customer experiences.

3. Customer Engagement & Sales Support

• Serve as the liaison between the social media team and the in-store sales team to ensure customer inquiries are handled efficiently.
• Coordinate with the sales team to respond to product availability, pricing, sizing, styling, and customization inquiries.
• Share relevant product photographs and videos with customers interested in purchasing remotely or shopping virtually.
• Follow up on social media inquiries and help move interested customers toward a purchase.
• Ensure that all customer communications are professional, timely, and consistent with the brand's customer service standards.

4. South Asian Fashion & Cultural Marketing

• Demonstrate an interest in South Asian fashion, bridalwear, and ethnic clothing, or a willingness to learn the terminology, styles, fabrics, silhouettes, and cultural significance of different garments.
• Create content that accurately showcases South Asian fashion, including lehengas, sarees, sherwanis, salwar suits, and other traditional and contemporary styles.
• Plan and develop social media campaigns around South Asian festivals, wedding seasons, and cultural celebrations, including selecting appropriate music, visuals, captions, and hashtags.
• Ensure that content is culturally relevant, visually appealing, and appropriate for the occasion.
• Understand the distinct audiences and positioning of each brand and tailor content accordingly.

5. Bridal Client Follow-Up & Community Building

• Proactively follow up with brides and customers after their weddings to request photographs and videos of their outfits and wedding celebrations.
• Build relationships with clients and encourage them to share their experiences and be featured on our social media platforms.
• Organize and curate customer-submitted content for future marketing campaigns.
• Maintain a consistent pipeline of authentic bridal and customer content that showcases our designs in real-life settings.

6. Cross-Platform Marketing

• Build a connected digital marketing ecosystem across Instagram, Facebook, Pinterest, TikTok, and YouTube.
• Repurpose Instagram content for TikTok and YouTube Shorts, adapting formats, captions, music, and presentation to suit each platform.
• Identify opportunities to create platform-specific content and expand brand visibility.
• Maintain consistent branding, messaging, and visual quality across all platforms.
• Explore new opportunities to increase reach, engagement, website traffic, and customer acquisition through organic social media marketing.

7. Digital Asset & Photo Organization

• Maintain, organize, and update Dropbox folders containing client photographs, wedding albums, product images, and video content.
• Establish a consistent folder and file-naming system so content can be easily located and reused.
• Ensure that client-submitted photographs and videos are properly categorized by client, wedding, product, or collection.
• Keep the digital content library organized, up to date, and accessible to the relevant team members.
• Respect client privacy and ensure that photographs and videos are shared publicly only with appropriate permission

Pay: From $20.00 per hour

Expected hours: 30.0 – 40.0 per week