Manager, Marketing Operations - Top of Funnel & Brand Partnerships

Netflix

Location
Los Angeles, CA
Arrangement
On-site
Type
Full-time
Posted
Closes

Welcome to Netflix, the world's leading entertainment streaming platform with over 200 million subscribers worldwide. We are seeking a highly skilled and dynamic individual to join our team as the Manager of Marketing Operations for our Top of Funnel & Brand Partnerships division. In this role, you will play a vital role in driving brand awareness and top-of-funnel growth through strategic partnerships and marketing initiatives. As a key member of our marketing team, you will have the opportunity to shape the future of our brand and drive impactful growth for our business. If you have a passion for marketing, a strategic mindset, and a track record of success in driving brand partnerships, we want to hear from you. Join us in revolutionizing the way the world experiences entertainment.

  • Develop and implement strategic marketing plans and initiatives to drive brand awareness and top-of-funnel growth through partnerships.
  • Identify, negotiate, and manage partnerships with external brands and organizations to increase brand visibility and reach new audiences.
  • Collaborate with cross-functional teams including content, product, and data analytics to identify and prioritize key partnerships and marketing opportunities.
  • Conduct market research and analysis to identify trends, opportunities, and potential partnerships that align with the brand's values and objectives.
  • Oversee the execution of marketing campaigns and initiatives, ensuring they are delivered on time, within budget, and meet established KPIs.
  • Monitor and track the performance of partnerships and marketing initiatives, providing insights and recommendations for optimization and improvement.
  • Manage relationships with external partners, ensuring clear communication and alignment on goals, objectives, and deliverables.
  • Stay up-to-date on industry trends and developments, and identify opportunities to leverage emerging technologies and platforms for marketing and partnership efforts.
  • Collaborate with internal teams to develop creative assets and promotional materials for partnerships and marketing campaigns.
  • Manage a team of marketing professionals, providing guidance, mentorship, and support to ensure high-quality work and achievement of team goals.
  • Develop and manage budget for partnership and marketing initiatives, ensuring resources are allocated effectively and efficiently.
  • Represent the brand at industry events and conferences, building relationships and identifying new partnership opportunities.
  • Continuously evaluate and optimize processes and procedures to increase efficiency and effectiveness of marketing operations.
  • Act as a brand ambassador, promoting the company's values and mission, and fostering a positive and collaborative work culture.

Netflix is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

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