Junior Marketing Manager (Email Marketing)

Markham, ON, CA

Business Line: Shared Services, Marketing

Hours Per Week: 35 (Full-Time)

Location: Greater Toronto Area, Hybrid Setting (https://www.nfp.ca/about-nfp/find-an-office)

Job Duration: Full-Time, Permanent

The Role at NFP

In this role at NFP, An Aon Company, you will be supporting the Canadian marketing team by managing various marketing projects, communications and email campaigns in our marketing automation platform Pardot. You’ll join a fast-paced, award-winning in-house marketing agency who loves what we do. Your ability to handle various tasks at a time and exercise independent discernment is just what we need in order to craft a more efficient and organized work environment. Your excellent social skills and ability to collaborate with various roles within the marketing department and line of business stakeholders give you the vital ability to produce positive relationships and outstanding results. Your marketing management skills, emailing marketing experience and ability to coordinate creative assets between teams will allow you to make your mark here at NFP.

What You’ll Do

Work with NFP’s marketing team to manage and execute Canadian marketing initiatives, including but not limited to:
- Canadian communications, working with NFP’s corporate comms team.
- Canadian email newsletters
- Maintaining and managing the Canadian comms calendar
- Social media campaigns, including organic and paid activity
Set up webinars and coordinate with the training team
Monitor NFP.ca web inquiries via the marketing Canada inbox and forward to the proper department or respond as necessary. Monitor and report on analytics from websites, email blasts, etc.
Ordering business cards, stationery, etc.
Set-up, testing and delivery of internal and external email communications for our Canadian business. This includes:
- Building out email marketing assets with our NFP brand and digital teams, as well as creating the campaign structure in our marketing automation platform.
- Building campaign landing pages for Canada email campaigns with NFP’s digital division.
- Ensuring landing page form submissions are set-up to integrate with Salesforce and email automations are set-up
- Work with digital team as needed to ensure forms are mapping into Salesforce
- Maintaining spreadsheet of all Canadian landing pages and associated automations
- Reporting on email and campaign performance to marketing and business line stakeholders.
- Optimizing email campaigns and making recommendations to the core project team throughout a campaign.

What You Bring

Bachelor’s degree in marketing, or related field preferred but not mandatory
2 -3 years of marketing/communications experience
Experience with client, prospect and employee facing communications
Knowledge of email marketing including list segmentation, email development, template creation, deliverability and reporting.
General understanding of the process for email creation from content to execution and delivery.
Experience with campaign development, including automation and triggers.
Excellent project management skills
Excellent oral and written communication skills
Excellent working knowledge of Microsoft Excel, Word, Outlook, and PowerPoint
Familiarity/experience with a broad range of tools:
- SalesForce (or similar CRM)
- Pardot (or similar marketing automation platform)
- Project management tools
- Workplace by Facebook
- Marketing Library/Content Management System to Manage/Download marketing materials

Who We Are

NFP, an Aon company, is a multiple Best Places to Work award winner in Business Insurance who has also earned the 5-Star Diversity, Equity and Inclusion (DEI) award from Insurance Business magazine and the WORK180 employer endorsement. We are an organization of consultative advisors and problem solvers. We help companies and individuals around the globe address their most significant risk, workforce, wealth management and retirement challenges through custom solutions and a people-first approach.

What’s In It For You

NFP’s PeopleFirst culture offers a multitude of benefits to employees and is a great place to call home.

A hybrid environment approach that keeps the best interests of our staff and our clients in mind
Annual bonus plan for all employees
Matching RRSP plan of 5% of salary
Referral Commission Plan
Generous benefits plan including Health Care Spending Account starting on the first day of employment
Full support for continuing education & internal opportunities to grow as an insurance professional to advance career
Reimbursement of license fees and professional membership dues
A global team of industry leaders focused on employee retention, client growth, industry innovation and collaboration

Our employees are the foundation of our success.

NFP is a big company — a growing, inclusive team of individuals supporting each other’s passions and engaging with the community.

Building a diverse, collaborative and innovative team requires leadership, deliberate action, and ongoing measurement. We actively support the well-being of our employees with benefits and programs driven by recognition, community, financial wellness tools, development and inclusion, fostering personal and professional growth that keeps us moving forward.

Beyond our office walls, we’re dedicated to serving the community around us. Every day we make proactive choices to take care of the communities in which we live and work. We contribute to different organizations, including CIBC Run for the Cure, Autism Speaks, KRG Children’s Charitable Foundation and many more. From charity drives and community service outings to other company-sponsored events, our employees donate their time and raise funds on behalf of great causes across the country.

Our business is built on the personal level. Whether it’s in our offices, on a call, out in the field or anywhere you can find us in the world, we’re starting the conversations that create a more secure future for everyone.

Accommodations are available on request for candidates taking part in all aspects of the selection process.

NFP

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Junior Marketing Manager (Email Marketing)